Unit 9- Social Psychology (8-10%) Flashcards
Mere Exposure Effect
familiarity breeding fondness
Central Route Persuasion
attitude change path in which interested people focus on arguments and respond with favorable thoughts
Peripheral Route Persuasion
Attitude change path in which people are influenced by incidental cues such as a speaker’s attractiveness
Richard LaPiere
Attitudes affect actions
Cognitive Dissonance
The tension we feel when our actions go against our attitudes so we often bring our attitudes into line with our actions
Leon Festinger
proposed the cognitive dissonance theory
Foot in the door phenomenon
Tendency for people who first complied with a smaller request to later comply with a larger one
Door in the face phenomenon
Tendency for people to deny a large request right away
Attribution Theory
People usually attribute others’ behavior either to their internal dispositions or to their external situations
Fundamental Attribution error
overestimating the influence of personality and underestimating the influence of situations
Harold Kelley
One of the pioneers of attribution theory
False-Consensus effect
Tendency of people to overestimate the level to which other people share their beliefs, attitudes, behaviors.
Self-serving bias
The common human tendency to attribute one’s successes to personal characteristics, and one’s failures to factors beyond one’s control
Just-world phenomenon/bias
Idea that good is rewarded and evil is punished
Stereotypes
a thought that can be adopted about specific types of individuals or certain ways of doing things
Prejudice
unjustifiable and usually negative attitude toward a group—often a different cultural, ethnic, or gender group
Discrimination
Action(s) performed because of a prejudice
Ethnocentrism
the belief that one’s own group (ethnic, social, cultural) is the most important and superior to that of others.