Unit 9 Flashcards
Social Psychology
Social Psychology
How our thoughts, feelings, and behaviors are influenced by interactions with others.
Social Influence
How other people directly or indirectly influence the behavior, feelings, and thoughts of the individual.
Normative Social Influence
Changing a behavior in order to fit in with a particular group.
Informational Social Influence
A person conforms because they know that someone else is right.
Upward and Downward Social Comparison
Upward- compare yourself to someone who is better than you. Downward- compare youself to someone who is worse off than you.
Descriptive and Injunctive Norms
Descriptive- refer to someone’s behavior. Injunctive- assist an individual in learning what behaviors are acceptable and unacceptable.
Social Impact Theory
Bibb Latane- the likelihood to be impacted by an event and conform depends on the strength of the source, immediacy of the event, number of sources exerting the impact.
Social Facilitation
When people are watching, your arousal increases and affects your performance. Research made by Zajonc. We perform better on well rehearsed tasks. We perform worse on new tasks.
Social Inhibition
Tendency to perform complex tasks more poorly in the presence of others.
Social Loafing
Tendency to work less when others are also working on a task.
Social Striving
Tendency to work better when others are also working on a task.
Task Oriented
Focus on tasks to meet goals. Pros- things get done. Cons- people feel underappreciated.
People Oriented
Energize employees by making their efforts appreciated. Pros- people feel their jobs are worth while. Cons- feel overwhelmed when they do not perform.
Deindividuation
The lessening of their sense of personal identity and personal responsibility when one belongs to a group.
ABC Models of Attitude
Affective component- how a person feels toward the person, object or situation. Behavior compnent- the action the person takes. Cognitive component- way the person thinks about him or herself.
Direct Contact
Forming an attitude based on meeting the person, object, or situation.
Direct Instruction
Someone telling you to think a certain way.
Persuasion
Direct attempt to influence attitude.
Source, Message, Target Audience, Medium
Source- the person communicating the mesage. Message- what the person wants you to think; should be clear and organized. Target Audience- who should receive the message; what is the best way to reach them? Medium- the form you receive the message.
Elaboration Likelihood Model
People either elaborate (add details to the message) or do not elaborate at all (look at the characteristics of the message: length, is it attractive?)
Central Route Processing
People pay attention to the content of the message.
Peripheral Route Processing
Paying attention to cues outside of the message such as the expertise, length, and things that don’t directly relate to the message itself.
Theory X
Assumes workers are lazy, error prone, and only motivated by extrinsic rewards like money.
Theory Y
Assumes that any given challenge and freedom motivates workers to self achieve and demonstrate their competence.
Attitude Consistency
Degree to which a person’s thoughts reflect their actions.
Perceived Control
The amount to which a person believes they can control their actions.
Hindsight Bias
The “knew it all along” effect. The feeling that after an outcome has occurred, that it was predictable the whole time.
Cognitive Dissonance
A person’s behavior conflicts with their thoughts and beliefs.
Festinger and Carlsmith Study on Cognitive Dissonance
Coined the term when a cult group believed that a flood was coming and would destroy the world. When it didn’t destroy the world, they said that they were so faithful and quit their jobs that they stopped the flood.
GRIT- Graduated and Reciprocated Initiatives in Tension Reduction
One small compromise between opposing sides will cause a spiral of more compromises.
Foot in the Door
Getting someone to agree to a minor request in the hopes that they will later agree to a bigger request.
Door in the Face
Getting someone to reject a major request in the hopes that they will feel bad and agree to a smaller request.
Lowball Technique
Once a commitment is made, the cost of the commitment increases.
That’s Not All Technique
Additional items that make the decision seem worthwhile.
Rule of Reciprocity
People deserve to be treated in the same manner they treated you.
Rule of Commitment
Feeling obligated to follow through on something once you made a public commitment.
Scarcity
Only so many products left.
Pluralistic Ignorance
When a majority of a group rejects a norm, but they go along with the crowd because they assume others accept it.
Conformity- Private and Public
Engage in behavior due to group pressure. Public- change behavior to fit in but not your private opinion. Private- personal attitude change because it’s congruent with your beliefs.
Asch’s Experiment
Participants were likely to follow group responses even if they thought they were wrong.
Groupthink
When people of a group feel it is more important to maintain the group’s cohesiveness than to consider facts realistically.
Illusion of Invulnerability
Feeling like the group can do no wrong.