Unit 8 - E Marketing

Question 0

what do websites need?

Answer 0

brand consistency & goals first
usability
start with objectives
-domain, hosting & design

Question 1

what are the IMC components?

Answer 1

web, advertising, email/newsletters, SEO SEM, blogs, affiliate programs, social media & offline

Question 2

what are some display advertising

Answer 2

static banners
interstitial ad
pop-up window
floating ad/expanding ad
wall paper
video ad

Question 3

what are the payment types

Answer 3

CPC, CPI, CPA, CPM

Question 4

What is CPC

Answer 4

Cost per click

Question 5

what is CPI

Answer 5

cost per interaction

Question 6

what is CPA

Answer 6

Cost per “acquisition”

Question 7

what is CPM

Answer 7

cost per “mile”

Question 8

what are the 6 steps in email marketing

Answer 8

1 goals
2 target audience
3 design
4 testing
5 launch
6 metrics

Question 9

what branches fall under SEM? (search engine marketing)

Answer 9

searching engine optimization SEO & pay per click

Question 10

what are affiliate programs

Answer 10

when you work together & commission from each other

ex/ amazon

Question 11

how are companies using social media?

Answer 11

try to create a buzz about their products by sending press releases holding events, offering free samples ,writing blogs or releasing podcasts