Unit 1 Intro Flashcards
who can be the customer in the marketing framework?
consumer
b2b (business to business)
where does the marketing framework start with?
customer in mind
what are the three sections next to customers in the marketing framework?
MK research
consumer behavior
targeting, segmenting, positioning
before you beginning with the marketing mix, you need to know?
the marketing strategies
what are the 4p’s? “marketing mix”
“creating value”— product
“communicating value”— promotion
“delivering value”– place
“exchanging value” – price
the marketing mix revolves around?
value
what’s the american marketing association definition?
marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
what can be marketed? (offering)
products(tangible), services, ideas, places, people
who are the marketers?
private sector
non-profit
government
you (we are all)
who is part of the environment? (mk framework)
domestic
international
what is social marketing?
satisfy customers needs and achieve social change
what is sustainability?
meeting present needs and ensuring that future generations can meet their needs (sustainable design)
what is ROMI?
RETURN ON MARKETING INVESTMENT
What is metrics?
measuring how much value is created by marketing activities
what is marketing about?
about meeting needs!
