extra questions Flashcards
which element of the marketing mix involves delivering offering to a retail store where they may be purchased
place
One of the components of marketing involves the process of collaborating with suppliers and customers to create offerings that have value
true
Sarah owns a store in town where the population has changed from high income singles to high income families. Based on which of the following types of environmental changes does Sarah need to make changes
social and cultural
John is offering his customers a special promotion for tshirts: buy one get the second one for a discount of 50% which of the following strategies is John utilizing
market penetration
when entering an international market, ___ is the least risky method, while ___ is the most risky strategy
exporting; direct investment
buyers remorse is known as
postpurchase dissonance
purchasing a product with no planning or forethought is called
impulsive buyin
what are microtrends
small things that are driving changes in society
market penetration strategy involves selling more of existing products & services to existing customers (true or false)
true
the consumer purchasing process begins with the search for information
true
when a consumer realizes there is a difference between their current state & desired state, he/she has entered the ______ stage of buying process
need recognition
rachel has plotted all sub shops in oxnard on a graph based on price & menu.. using a?
perceptual map
100 students are___ of the entire university____
sample & population
selling the same product to all consumers is known as
mass marketing
a firms objectives should be
realistic & measurable
lucy lists the positive factors associated with her company, such as sales growth, world class distribution & industry recognition for product quality. list the company’s ____
strengths
when a market research from MTV visited the home of Phil, a 17 year old boy from camarillo to observe his behavior, the marketer engaged in
ethnographic research
psychographic segmentation is commonly utilized because relevant data is available for free @ the US census bureaus website (true or false)
false
____ characteristics divides people & organizations into groups according to how they act toward products
behavioral
family life cycle refers to
the stages families go through over time & how it affects peoples buying behavior
conditions external to the firm include looking at a firms resources, capabilities & technology (true or false)
true
exploratory research includes
depth interviews & projective techniques
to determine what type of information to add to its website in order to attract more visitors an internet company could look at the 2010 survey by pew research center, which showed the primary activities that americans are most likely to engage in when surfing the internet
secondary data source
