extra questions

Question 0

which element of the marketing mix involves delivering offering to a retail store where they may be purchased

Answer 0

place

Question 1

One of the components of marketing involves the process of collaborating with suppliers and customers to create offerings that have value

Answer 1

true

Question 2

Sarah owns a store in town where the population has changed from high income singles to high income families. Based on which of the following types of environmental changes does Sarah need to make changes

Answer 2

social and cultural

Question 3

John is offering his customers a special promotion for tshirts: buy one get the second one for a discount of 50% which of the following strategies is John utilizing

Answer 3

market penetration

Question 4

when entering an international market, ___ is the least risky method, while ___ is the most risky strategy

Answer 4

exporting; direct investment

Question 5

buyers remorse is known as

Answer 5

postpurchase dissonance

Question 6

purchasing a product with no planning or forethought is called

Answer 6

impulsive buyin

Question 7

what are microtrends

Answer 7

small things that are driving changes in society

Question 8

market penetration strategy involves selling more of existing products & services to existing customers (true or false)

Answer 8

true

Question 9

the consumer purchasing process begins with the search for information

Answer 9

true

Question 10

when a consumer realizes there is a difference between their current state & desired state, he/she has entered the ______ stage of buying process

Answer 10

need recognition

Question 11

rachel has plotted all sub shops in oxnard on a graph based on price & menu.. using a?

Answer 11

perceptual map

Question 12

100 students are___ of the entire university____

Answer 12

sample & population

Question 13

selling the same product to all consumers is known as

Answer 13

mass marketing

Question 14

a firms objectives should be

Answer 14

realistic & measurable

Question 15

lucy lists the positive factors associated with her company, such as sales growth, world class distribution & industry recognition for product quality. list the company’s ____

Answer 15

strengths

Question 16

when a market research from MTV visited the home of Phil, a 17 year old boy from camarillo to observe his behavior, the marketer engaged in

Answer 16

ethnographic research

Question 17

psychographic segmentation is commonly utilized because relevant data is available for free @ the US census bureaus website (true or false)

Answer 17

false

Question 18

____ characteristics divides people & organizations into groups according to how they act toward products

Answer 18

behavioral

Question 19

family life cycle refers to

Answer 19

the stages families go through over time & how it affects peoples buying behavior

Question 20

conditions external to the firm include looking at a firms resources, capabilities & technology (true or false)

Answer 20

true

Question 21

exploratory research includes

Answer 21

depth interviews & projective techniques

Question 22

to determine what type of information to add to its website in order to attract more visitors an internet company could look at the 2010 survey by pew research center, which showed the primary activities that americans are most likely to engage in when surfing the internet

Answer 22

secondary data source