Marketing Plan

Question 0

what is the outline of the marketing plan (team project)

Answer 0

executive summary, mission statement, market description, competitive review, situation analyisis, marketing objectives, market research,target market segmentation, targeting and positioning, product and distribution strategies, promotions strategies, pricing strategies, financials, risk

Question 1

what’s a marketing plan?

Answer 1

serves to document how the organization strategic objectives will be achieved through specific marketing strategies and tactics, with the consumer as the starting point