Unit 6 Notes Flashcards
What % of UK land is used for agriculture?
70%.
What % of workers are employed in agriculture?
1%.
What happened to rural settlements between 1995-2000?
They lost 20% of the most vital institutions, such as corner shops, high streets and banks.
Which factors are a result of the spiral of decline of rural areas?
Fewer jobs - loss of primary employment, low wages for remaining employees, long travel distances to work in urban areas, lack of skilled employment.
What is the profile of ludlow?
A market town in south Shropshire, population grew from 2001-2011, from 9528 to 10266.
What has Ludlow’s rebranding focused on?
Gastronomy.
When did the Ludlow food festival start, and what was the purpose?
1995 - the purpose was to boost the business image of Ludlow, and promote the area’s small food and drink producers.
What happened to visitor numbers over time?
2000 - Numbers reached 12,000. 2010 - 21,000.
What other events are there at the festival?
Bouncy castle, celebrity chefs, beer trail.
Where did the cittaslow food movement start, and what was the purpose?
Italy - Purpose was to encourage small towns to develop quality of life principles.
What are the key aims of the slow food movement?
Preserving local food cultures and traditions, protecting biodiversity, raising awareness about how our food choices affect the world around us.
What are the aims of the local to Ludlow campaign?
Promote local food and drink, reduce environmental cost of food production, support the local food economy.
What does the local to Ludlow campaign organise?
Local produce market twice a month, support for local food and drink producers, reducing environmental impact, encouraging cutting down on packaging.
What is the Ludlow farmshop?
A shopping environment which brings together farming and a passion for retail.
Where are vegetables supplied from?
Vegetables - A garden nearby. Meat - the midlands.
What else does Ludlow offer for gastronomy?
Ludlow has a Michelin starred restaurant, inspired by French cuisine, and a specialist cheese shop.
What is the demographic of new people moving to the town?
Young couples, or young professionals, with or without children.
What is happening to the employment rate of the town?
It’s rising, as families may be attracted to the cosy nature of the town.
What role have national newspapers played in rebranding?
Articles about Ludlow as a food capital have helped to enhance Ludlow’s reputation.
What has an enhanced reputation meant for Ludlow?
Increased property prices, increased demand for services in the area. Second home ownership has increased from 1.7% in 2001, to 2.1% in 2008.
What has happened to the % of over 60’s in Ludlow?
Increased from 29% in 2001, to 33% in 2011.
What has happened to the % of people in professional occupations?
Increased from 42% in 2001 to 67% in 2011.
What role did the chamber of commerce play in rebranding?
Local Group - Came up with the idea of the Ludlow food festival, started funding it.
What role did the Ludlow food festival play in rebranding?
Local Group - boosted the business image of the area, and promoted local food and drink.
What role did the cittaslow movement play in rebranding?
External Agency - preserved local food cultures, raised awareness about how food choices affect the world.
What role did local to Ludlow play in rebranding?
Organised a produce market in the town.
What role did the Ludlow Farmshop play in rebranding?
Local Group - promoting local food, ensuring suppliers are local.
What role did specialist food establishments play in rebranding?
Local Group - bringing in a different, more affluent market, to raise the profile of the town.
Where do the rural poor of Ludlow live?
The sandpits estate.
When was the sandpits estate built?
Between the 1930’s and 1970’s.
What is the estate like economically?
Falls into the bottom 40% of deprived areas, unemployment is 8.7%, compared to the regional average of 4.6%.
How many residents of Ludlow live in Sandpits?
4000 out of 10,000.
What is the most deprived area in South Shrophire?
Sandpits.
Why hasn’t rebranding helped residents of sandpits?
Jobs are provided for people who migrate, and sandpits residents are mostly ignored.
What were the successes of Ludlow’s rebranding?
Michelin Starred restaurants, national appeal, more revenue for the area.
What were the failures of Ludlow’s rebranding?
People in sandpits are more deprived than they were before, less jobs for local people.
What is the profile of St. Austell’s, Cornwall?
It used to be a heartland of the china clay industry, 800 jobs were lost from the town, as production was fragile. 70 more jobs were lost in 2014.
What are the characteristics of the Eden project?
The most visited tourist attraction in Cornwall, houses many plant and animal species, and is the largest indoor rainforest in the world.
How much did the Eden project cost to build, and how was it funded?
£100 million - funded through a mix of lottery funding, the EU regional development fund, and government funding.
How much revenue has it generated since it opened?
£2 billion.
Why was so much money put into the project?
Provides opportunity for tourism, and has created revenue for an area which would have nothing else otherwise.
How many visitors did the project have in the first year?
1.2 Million. 22 million overall.
What other things does the project do?
One day music festivals, education centre, the big lunch, Eden degree, Eden geothermal.
What are the positive impacts of the Eden project?
2500 local suppliers are used to cater the Eden project. 9 million people a year are involved in the big lunch. 80% of local businesses say they have benefitted. Each visitor spends £150 on average in Cornwall. Cornwall’s unemployment rate reduced by 6%. The Eden project employs 400 full time staff.
What are the negative impacts of the Eden project?
Increased congestion, as many roads are single carriageway. Increased pollution, many jobs created are low wage, many jobs created are seasonal.
