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Changing Places > Unit 6 Notes > Flashcards

Unit 6 Notes Flashcards

1
Q

What % of UK land is used for agriculture?

A

70%.

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2
Q

What % of workers are employed in agriculture?

A

1%.

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3
Q

What happened to rural settlements between 1995-2000?

A

They lost 20% of the most vital institutions, such as corner shops, high streets and banks.

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4
Q

Which factors are a result of the spiral of decline of rural areas?

A

Fewer jobs - loss of primary employment, low wages for remaining employees, long travel distances to work in urban areas, lack of skilled employment.

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5
Q

What is the profile of ludlow?

A

A market town in south Shropshire, population grew from 2001-2011, from 9528 to 10266.

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6
Q

What has Ludlow’s rebranding focused on?

A

Gastronomy.

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7
Q

When did the Ludlow food festival start, and what was the purpose?

A

1995 - the purpose was to boost the business image of Ludlow, and promote the area’s small food and drink producers.

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8
Q

What happened to visitor numbers over time?

A

2000 - Numbers reached 12,000. 2010 - 21,000.

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9
Q

What other events are there at the festival?

A

Bouncy castle, celebrity chefs, beer trail.

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10
Q

Where did the cittaslow food movement start, and what was the purpose?

A

Italy - Purpose was to encourage small towns to develop quality of life principles.

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11
Q

What are the key aims of the slow food movement?

A

Preserving local food cultures and traditions, protecting biodiversity, raising awareness about how our food choices affect the world around us.

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12
Q

What are the aims of the local to Ludlow campaign?

A

Promote local food and drink, reduce environmental cost of food production, support the local food economy.

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13
Q

What does the local to Ludlow campaign organise?

A

Local produce market twice a month, support for local food and drink producers, reducing environmental impact, encouraging cutting down on packaging.

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14
Q

What is the Ludlow farmshop?

A

A shopping environment which brings together farming and a passion for retail.

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15
Q

Where are vegetables supplied from?

A

Vegetables - A garden nearby. Meat - the midlands.

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16
Q

What else does Ludlow offer for gastronomy?

A

Ludlow has a Michelin starred restaurant, inspired by French cuisine, and a specialist cheese shop.

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17
Q

What is the demographic of new people moving to the town?

A

Young couples, or young professionals, with or without children.

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18
Q

What is happening to the employment rate of the town?

A

It’s rising, as families may be attracted to the cosy nature of the town.

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19
Q

What role have national newspapers played in rebranding?

A

Articles about Ludlow as a food capital have helped to enhance Ludlow’s reputation.

20
Q

What has an enhanced reputation meant for Ludlow?

A

Increased property prices, increased demand for services in the area. Second home ownership has increased from 1.7% in 2001, to 2.1% in 2008.

21
Q

What has happened to the % of over 60’s in Ludlow?

A

Increased from 29% in 2001, to 33% in 2011.

22
Q

What has happened to the % of people in professional occupations?

A

Increased from 42% in 2001 to 67% in 2011.

23
Q

What role did the chamber of commerce play in rebranding?

A

Local Group - Came up with the idea of the Ludlow food festival, started funding it.

24
Q

What role did the Ludlow food festival play in rebranding?

A

Local Group - boosted the business image of the area, and promoted local food and drink.

25
Q

What role did the cittaslow movement play in rebranding?

A

External Agency - preserved local food cultures, raised awareness about how food choices affect the world.

26
Q

What role did local to Ludlow play in rebranding?

A

Organised a produce market in the town.

27
Q

What role did the Ludlow Farmshop play in rebranding?

A

Local Group - promoting local food, ensuring suppliers are local.

28
Q

What role did specialist food establishments play in rebranding?

A

Local Group - bringing in a different, more affluent market, to raise the profile of the town.

29
Q

Where do the rural poor of Ludlow live?

A

The sandpits estate.

30
Q

When was the sandpits estate built?

A

Between the 1930’s and 1970’s.

31
Q

What is the estate like economically?

A

Falls into the bottom 40% of deprived areas, unemployment is 8.7%, compared to the regional average of 4.6%.

32
Q

How many residents of Ludlow live in Sandpits?

A

4000 out of 10,000.

33
Q

What is the most deprived area in South Shrophire?

A

Sandpits.

34
Q

Why hasn’t rebranding helped residents of sandpits?

A

Jobs are provided for people who migrate, and sandpits residents are mostly ignored.

35
Q

What were the successes of Ludlow’s rebranding?

A

Michelin Starred restaurants, national appeal, more revenue for the area.

36
Q

What were the failures of Ludlow’s rebranding?

A

People in sandpits are more deprived than they were before, less jobs for local people.

37
Q

What is the profile of St. Austell’s, Cornwall?

A

It used to be a heartland of the china clay industry, 800 jobs were lost from the town, as production was fragile. 70 more jobs were lost in 2014.

38
Q

What are the characteristics of the Eden project?

A

The most visited tourist attraction in Cornwall, houses many plant and animal species, and is the largest indoor rainforest in the world.

39
Q

How much did the Eden project cost to build, and how was it funded?

A

£100 million - funded through a mix of lottery funding, the EU regional development fund, and government funding.

40
Q

How much revenue has it generated since it opened?

A

£2 billion.

41
Q

Why was so much money put into the project?

A

Provides opportunity for tourism, and has created revenue for an area which would have nothing else otherwise.

42
Q

How many visitors did the project have in the first year?

A

1.2 Million. 22 million overall.

43
Q

What other things does the project do?

A

One day music festivals, education centre, the big lunch, Eden degree, Eden geothermal.

44
Q

What are the positive impacts of the Eden project?

A

2500 local suppliers are used to cater the Eden project. 9 million people a year are involved in the big lunch. 80% of local businesses say they have benefitted. Each visitor spends £150 on average in Cornwall. Cornwall’s unemployment rate reduced by 6%. The Eden project employs 400 full time staff.

45
Q

What are the negative impacts of the Eden project?

A

Increased congestion, as many roads are single carriageway. Increased pollution, many jobs created are low wage, many jobs created are seasonal.

Changing Places (13 decks)

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