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Anglais - Terminologie > Unit 6 : Advertising > Flashcards

Unit 6 : Advertising Flashcards

0
Q

le chef des relations publiques

A

the PR officer

the senior PR officer

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1
Q

les relations publiques

A

Public Relations (PR)

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2
Q

la publicité

A

advertising

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3
Q

faire de la publicité

A

to advertise (sth in a paper)

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4
Q

les supports publicitaires

A

advertising media

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5
Q

une campagne publicitaire

A

advertising campaign

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6
Q

mettre au point une campagne publicitaire

A

to plan an ad. campaign

to set up an ad. campaign

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7
Q

une annonce

A

an advertisement
an advert
an ad

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8
Q

faire passer une annonce

A

to run an ad

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9
Q

une agence de publicité

A

an advertising agency

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10
Q

un chef de publicité (responsable de votre dossier à l’agence de pub)

A

an account executive

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11
Q

un chef de publicité (responsable de la publicité au sein de la société)

A

an advertising manager

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12
Q

un concepteur rédacteur

A

a copy writer

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13
Q

un graphiste

A

a designer

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14
Q

un slogan

A

a slogan

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15
Q

l’image de marque

A

the brand image (product)

image (people and companies)

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16
Q

la publicité télévisée

A

TV advertising

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17
Q

coller une affiche

A

to stick a bill

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18
Q

poser une affiche

A

to post up a bill

to stick up a poster

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19
Q

l’affichage

A

bill-posting

bill-sticking

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20
Q

affichage interdit

A

stick no bills

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21
Q

un panneau publicitaire

A

a hoarding

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22
Q

un film publicitaire télévisé

A

a TV commercial

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23
Q

une brochure

A

a brochure

a booklet

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24
un Salon
a Show
25
une Exposition Universelle
a World Fair
26
une exposition commerciale
a trade fair
27
la Foire de [saison]
the [season] Fair
28
le droit d'entrée
the entrance fee
29
une vitrine de magasin
a shop window
30
en vitrine
on display
31
une installation d'air conditionné
air conditioning
32
une liste d'adresse
a mailing list
33
la vente par correspondance
mail order selling
34
une carte-réponse
a business-reply card
35
remplir une carte-réponse
to fill in a business-reply card
36
un échantillon
``` a sample a swatch (partie du produit) ```
37
un stand
a stand | a stall
38
une annonce quart de page demi-page pleine page
quarter page half page full page advert
39
une annonce double page centrale
centre spread advert
40
insérer une annonce
to run an ad | to insert an ad
41
le tarif des annonces
advertising rate
42
la mise en page
the lay-out
43
un agrandissement
a blow-up
44
un projet
a draft
45
le Bureau de Vérification de la Publicité (BVP)
the Advertising Standards Authority
46
les instructions
the brief
47
un imprimeur
a printer
48
le tirage
circulation
49
un abonné
a suscriber
50
``` un quotidien un hebdomadaire un bimensuel un mensuel un trimestriel un annuel ```
``` a daily a weekly a fortnightly a monthly a quarterly a yearly ```
51
le nombre de lecteurs
readership
52
``` la presse quotidienne hebdomadaire bimensuelle mensuelle trimestrielle ```
``` the dailies the weeklies the fortnightlies the monthlies the quaterlies ```
53
une revue
a journal
54
une revue professionnelle
a trade journal
55
la presse professionnelle
the trade press
56
la publicité postale
direct mail advertising | mail shot
57
la publicité radiophonique
radio advertising
58
la publicité par voie d'affiches
poster advertising
59
la publicité point de vente
point of sale advertising
60
la publicité efficace
effective advertising
61
un présentateur radio
a announceur
62
le publipostage
mailing
63
une cible publicitaire
an advertising target
64
prendre la publicité pour argent comptant
to take advertising at face value
65
l'annuaire des exposants
the fair directory
66
une exposition agricole
an agricultural show
67
la foire des Industries Britanniques
British Industrial fair
68
Salon des Arts Ménagers
the Ideal Home Exhibition
69
un présentoir
a counter display
70
un présentoir de sol
a floor stand
71
un chiffre record de visiteurs
a record number of visitors
72
un article exposé
an exhibit
73
un exposant
an exhibitor
74
un étalage
a window-display
75
un étalagiste
a window-dresser
76
une lettre circulaire
a sales letter | a circular
77
un curieux
a rubberneck
78
une société d'affichage
a bill-posting contractor
79
une affichette
a window bill
80
un logotype (un logo)
a logo
81
une ritournelle publicitaire
a jingle
82
une relance
a follow-up
83
un dépliant
a folder
84
un prospectus
a leaflet
85
publicité mensongère
deceptive advertising | misleading advertising
86
les Associations de Consommateurs
Consumers Associations
87
la société de consommation
the Consumer Society
88
les Associations de Protection de l'Environnement
Environmental Protection Societies
89
les Créateurs de Gâchis
the Waste Makers
90
(UFC) Que Choisir ?
Which ? | in Britain

Anglais - Terminologie (9 decks)

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