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Anglais - Terminologie > Unit 6 : Advertising > Flashcards

Unit 6 : Advertising Flashcards

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Vocabulaire Anglais flashcards
0
Q

le chef des relations publiques

A

the PR officer

the senior PR officer

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1
Q

les relations publiques

A

Public Relations (PR)

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2
Q

la publicité

A

advertising

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3
Q

faire de la publicité

A

to advertise (sth in a paper)

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4
Q

les supports publicitaires

A

advertising media

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5
Q

une campagne publicitaire

A

advertising campaign

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6
Q

mettre au point une campagne publicitaire

A

to plan an ad. campaign

to set up an ad. campaign

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7
Q

une annonce

A

an advertisement
an advert
an ad

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8
Q

faire passer une annonce

A

to run an ad

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9
Q

une agence de publicité

A

an advertising agency

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10
Q

un chef de publicité (responsable de votre dossier à l’agence de pub)

A

an account executive

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11
Q

un chef de publicité (responsable de la publicité au sein de la société)

A

an advertising manager

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12
Q

un concepteur rédacteur

A

a copy writer

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13
Q

un graphiste

A

a designer

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14
Q

un slogan

A

a slogan

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15
Q

l’image de marque

A

the brand image (product)

image (people and companies)

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16
Q

la publicité télévisée

A

TV advertising

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17
Q

coller une affiche

A

to stick a bill

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18
Q

poser une affiche

A

to post up a bill

to stick up a poster

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19
Q

l’affichage

A

bill-posting

bill-sticking

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20
Q

affichage interdit

A

stick no bills

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21
Q

un panneau publicitaire

A

a hoarding

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22
Q

un film publicitaire télévisé

A

a TV commercial

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23
Q

une brochure

A

a brochure

a booklet

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24
Q

un Salon

A

a Show

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25
Q

une Exposition Universelle

A

a World Fair

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26
Q

une exposition commerciale

A

a trade fair

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27
Q

la Foire de [saison]

A

the [season] Fair

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28
Q

le droit d’entrée

A

the entrance fee

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29
Q

une vitrine de magasin

A

a shop window

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30
Q

en vitrine

A

on display

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31
Q

une installation d’air conditionné

A

air conditioning

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32
Q

une liste d’adresse

A

a mailing list

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33
Q

la vente par correspondance

A

mail order selling

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34
Q

une carte-réponse

A

a business-reply card

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35
Q

remplir une carte-réponse

A

to fill in a business-reply card

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36
Q

un échantillon

A 
a sample
a swatch (partie du produit)
37
Q

un stand

A

a stand

a stall

38
Q

une annonce

quart de page
demi-page
pleine page

A

quarter page
half page
full page

advert

39
Q

une annonce double page centrale

A

centre spread advert

40
Q

insérer une annonce

A

to run an ad

to insert an ad

41
Q

le tarif des annonces

A

advertising rate

42
Q

la mise en page

A

the lay-out

43
Q

un agrandissement

A

a blow-up

44
Q

un projet

A

a draft

45
Q

le Bureau de Vérification de la Publicité (BVP)

A

the Advertising Standards Authority

46
Q

les instructions

A

the brief

47
Q

un imprimeur

A

a printer

48
Q

le tirage

A

circulation

49
Q

un abonné

A

a suscriber

50
Q 
un quotidien
un hebdomadaire
un bimensuel
un mensuel
un trimestriel
un annuel
A 
a daily
a weekly
a fortnightly  
a monthly
a quarterly
a yearly
51
Q

le nombre de lecteurs

A

readership

52
Q 
la presse
quotidienne
hebdomadaire
bimensuelle
mensuelle
trimestrielle
A 
the dailies
the weeklies
the fortnightlies
the monthlies
the quaterlies
53
Q

une revue

A

a journal

54
Q

une revue professionnelle

A

a trade journal

55
Q

la presse professionnelle

A

the trade press

56
Q

la publicité postale

A

direct mail advertising

mail shot

57
Q

la publicité radiophonique

A

radio advertising

58
Q

la publicité par voie d’affiches

A

poster advertising

59
Q

la publicité point de vente

A

point of sale advertising

60
Q

la publicité efficace

A

effective advertising

61
Q

un présentateur radio

A

a announceur

62
Q

le publipostage

A

mailing

63
Q

une cible publicitaire

A

an advertising target

64
Q

prendre la publicité pour argent comptant

A

to take advertising at face value

65
Q

l’annuaire des exposants

A

the fair directory

66
Q

une exposition agricole

A

an agricultural show

67
Q

la foire des Industries Britanniques

A

British Industrial fair

68
Q

Salon des Arts Ménagers

A

the Ideal Home Exhibition

69
Q

un présentoir

A

a counter display

70
Q

un présentoir de sol

A

a floor stand

71
Q

un chiffre record de visiteurs

A

a record number of visitors

72
Q

un article exposé

A

an exhibit

73
Q

un exposant

A

an exhibitor

74
Q

un étalage

A

a window-display

75
Q

un étalagiste

A

a window-dresser

76
Q

une lettre circulaire

A

a sales letter

a circular

77
Q

un curieux

A

a rubberneck

78
Q

une société d’affichage

A

a bill-posting contractor

79
Q

une affichette

A

a window bill

80
Q

un logotype (un logo)

A

a logo

81
Q

une ritournelle publicitaire

A

a jingle

82
Q

une relance

A

a follow-up

83
Q

un dépliant

A

a folder

84
Q

un prospectus

A

a leaflet

85
Q

publicité mensongère

A

deceptive advertising

misleading advertising

86
Q

les Associations de Consommateurs

A

Consumers Associations

87
Q

la société de consommation

A

the Consumer Society

88
Q

les Associations de Protection de l’Environnement

A

Environmental Protection Societies

89
Q

les Créateurs de Gâchis

A

the Waste Makers

90
Q

(UFC) Que Choisir ?

A

Which ?

in Britain

Anglais - Terminologie (9 decks)

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