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Anglais - Terminologie > Unit 5 - Management and Marketing > Flashcards

Unit 5 - Management and Marketing Flashcards

0
Q

une politique

A

a policy

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1
Q

la prise de décision

A

decision making

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2
Q

une politique de rechange

A

an alternative policy

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3
Q

la planification

A

planning

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4
Q

la prévision

A

forecasting

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5
Q

prendre une mesure

A

to take a step

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6
Q

méthode des cas

A

case study method

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7
Q

s’attendre à

A

to anticipate

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8
Q

coordonner

A

to coordinate

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9
Q

un schéma

A

a pattern

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10
Q

déléguer

A

to delegate

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11
Q

diriger une entreprise

A

to run a firm

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12
Q

diriger un service

A

to run a department

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13
Q

la voie hiérarchique

A

the official channels

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14
Q

l’argent

A

money

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15
Q

la marge bénéficiaire

A

the profit margin

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16
Q

une majoration des prix

A

a price increase

a mark-up

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17
Q

les prix couramment pratiqués

A

the prevailing prices

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18
Q

l’économétrie

A

econometrics

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19
Q

les coûts de distribution

A

distribution costs

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20
Q

réduire les frais

A

to cut down on costs

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21
Q

maintenir les marges

A

to protect profit margins

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22
Q

gestion et commercialisation

A

management and marketing

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23
Q

la gestion

A

management

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24
gestion budgétaire
budget management
25
un gestionnaire
a manager
26
un décideur
a decision maker
27
la direction
the management
28
un chef de produit
a product executive
29
le marché
the market
30
une étude de marché
a market survey a market study a market research
31
commander une étude de marché
to commission a market survey
32
l'évaluation du marché
market appraisal
33
pénétrer sur un marché
to break into a market
34
les résultats d'une enquête
the findings of a survey / an inquiry
35
remettre un rapport
to submit a report
36
enterrer un rapport
to shelve a project
37
confidentiel / diffusion restreinte
confidential restricted Top Security
38
une conférence de vente
a sales conference
39
une salle de Congrès
a (conference) venue
40
les produits
products
41
une vente expérimentale
a sales test
42
le prix de revient
cost price
43
le volume des ventee
sales target
44
directeur des ventes
sales manager
45
prix de vente
selling price
46
les méthodes de vente
selling methods
47
l'équipe de vente
the sales force
48
les vendeurs
the salesmen
49
un débouché
a sales outlet
50
un point de vente
a point of sale
51
un canal de distribution
distribution channel
52
une gamme de produits
a product range
53
la recherche sur le terrain
field research | on the spot study
54
le profil du marché
market profile
55
un marché cible
the target market
56
l'ensemble de la politique marketing / le mix de la politique produit
the marketing mix
57
un créneau
a niche
58
le panier type
the typical basket
59
la stratégie commerciale
the marketing strategy
60
la consommation intérieure
home consumption
61
l'animation des ventes
sales drive
62
les prévisions de vente
sales forecast
63
une baisse de demande
a drop in demand | a fall in demand
64
une vente à perte
a loss leader
65
un éventail de produits
product line | product range
66
la courbe de vie d'un produit
the product life cycle
67
le vieillissement
obsolescence
68
obsolète
obsolescent, obsolete
69
une politique à court/long terme
a short/long-term policy
70
la planification des bénéfices
profit planning
71
recherche opérationnelle
operational research
72
une politique de réduction des coûts
a cost-cutting policy
73
la Direction Par Objectifs (DPO)
Management By Objectives (MBO)
74
l'informatique de Gestion
Data Processing
75
l'informatique scientifique
Computer Science

Anglais - Terminologie (9 decks)

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