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Anglais - Terminologie > Unit 5 - Management and Marketing > Flashcards

Unit 5 - Management and Marketing Flashcards

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Vocabulaire Anglais flashcards
0
Q

une politique

A

a policy

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1
Q

la prise de décision

A

decision making

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2
Q

une politique de rechange

A

an alternative policy

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3
Q

la planification

A

planning

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4
Q

la prévision

A

forecasting

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5
Q

prendre une mesure

A

to take a step

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6
Q

méthode des cas

A

case study method

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7
Q

s’attendre à

A

to anticipate

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8
Q

coordonner

A

to coordinate

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9
Q

un schéma

A

a pattern

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10
Q

déléguer

A

to delegate

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11
Q

diriger une entreprise

A

to run a firm

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12
Q

diriger un service

A

to run a department

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13
Q

la voie hiérarchique

A

the official channels

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14
Q

l’argent

A

money

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15
Q

la marge bénéficiaire

A

the profit margin

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16
Q

une majoration des prix

A

a price increase

a mark-up

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17
Q

les prix couramment pratiqués

A

the prevailing prices

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18
Q

l’économétrie

A

econometrics

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19
Q

les coûts de distribution

A

distribution costs

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20
Q

réduire les frais

A

to cut down on costs

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21
Q

maintenir les marges

A

to protect profit margins

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22
Q

gestion et commercialisation

A

management and marketing

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23
Q

la gestion

A

management

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24
Q

gestion budgétaire

A

budget management

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25
Q

un gestionnaire

A

a manager

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26
Q

un décideur

A

a decision maker

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27
Q

la direction

A

the management

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28
Q

un chef de produit

A

a product executive

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29
Q

le marché

A

the market

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30
Q

une étude de marché

A

a market survey
a market study
a market research

31
Q

commander une étude de marché

A

to commission a market survey

32
Q

l’évaluation du marché

A

market appraisal

33
Q

pénétrer sur un marché

A

to break into a market

34
Q

les résultats d’une enquête

A

the findings of a survey / an inquiry

35
Q

remettre un rapport

A

to submit a report

36
Q

enterrer un rapport

A

to shelve a project

37
Q

confidentiel / diffusion restreinte

A

confidential
restricted
Top Security

38
Q

une conférence de vente

A

a sales conference

39
Q

une salle de Congrès

A

a (conference) venue

40
Q

les produits

A

products

41
Q

une vente expérimentale

A

a sales test

42
Q

le prix de revient

A

cost price

43
Q

le volume des ventee

A

sales target

44
Q

directeur des ventes

A

sales manager

45
Q

prix de vente

A

selling price

46
Q

les méthodes de vente

A

selling methods

47
Q

l’équipe de vente

A

the sales force

48
Q

les vendeurs

A

the salesmen

49
Q

un débouché

A

a sales outlet

50
Q

un point de vente

A

a point of sale

51
Q

un canal de distribution

A

distribution channel

52
Q

une gamme de produits

A

a product range

53
Q

la recherche sur le terrain

A

field research

on the spot study

54
Q

le profil du marché

A

market profile

55
Q

un marché cible

A

the target market

56
Q

l’ensemble de la politique marketing / le mix de la politique produit

A

the marketing mix

57
Q

un créneau

A

a niche

58
Q

le panier type

A

the typical basket

59
Q

la stratégie commerciale

A

the marketing strategy

60
Q

la consommation intérieure

A

home consumption

61
Q

l’animation des ventes

A

sales drive

62
Q

les prévisions de vente

A

sales forecast

63
Q

une baisse de demande

A

a drop in demand

a fall in demand

64
Q

une vente à perte

A

a loss leader

65
Q

un éventail de produits

A

product line

product range

66
Q

la courbe de vie d’un produit

A

the product life cycle

67
Q

le vieillissement

A

obsolescence

68
Q

obsolète

A

obsolescent, obsolete

69
Q

une politique à court/long terme

A

a short/long-term policy

70
Q

la planification des bénéfices

A

profit planning

71
Q

recherche opérationnelle

A

operational research

72
Q

une politique de réduction des coûts

A

a cost-cutting policy

73
Q

la Direction Par Objectifs (DPO)

A

Management By Objectives (MBO)

74
Q

l’informatique de Gestion

A

Data Processing

75
Q

l’informatique scientifique

A

Computer Science

Anglais - Terminologie (9 decks)

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