Unit 4 Topic 3 Flashcards
Attitudes
Learnt stable and relatively enduring evaluation of a person, object, event or idea that can affect an individuals behaviour
Explicit or Implicit attitudes
Cognitive Dissonance
festinger, 1957
theory that emphasises a person will feel uncomfortable, and will try to maintain an internal consistency and agreement between their beliefs and behaviours.
Effort justification
-Altering beliefs/attitude to match/justify behaviours.
Social Identity Theory
Tajfel, 1970
a person’s sense of self based on the groups they belong to through 3 processes (together is group membership):
1) social categorisation
2) social identification
3) social comparison
In-group
a group of people with a shared interest, identity, or belief
Out-group
groups that exist outside of someone else’s group
Social categorisation
assembling similar objects + people so that we can identify + understand them
Social identification
a process where people modify their attitudes, behaviour and beliefs to match the group
Social comparison
comparing our in-groups with other groups to affirm our identity
Explicit attitudes
attitudes that individuals openly state and are aligned with their behaviour
Implicit attitudes
involuntary, uncontrolled or unconscious attitudes that individuals are often unaware they hold, until their actions reveal it
Bias
Self-serving bias
- the tendency to view oneself more favourably than others in the same position
Confirmation bias
- the tendency to search for, recall, anf interpret information to suit already held beliefs
Tri-Component Model of Attitudes
ABCs of Attitudes
Affective Component:
- how an individual feels about an attitude object
Behavioural Component:
- how a person behave towards the attitude object
Cognitive Component:
- how a person thinks about the attitude object
Attribution
inferences that are made about the causes of events or behaviours in order to understand social experiences
eg.
- mood, effort, motivation, luck, situation
Attribution Theory
humans need to understand why people have to behave in a certain way - 2 ways to explain behaviour
1) Situational Attribution
- environmental or external factors
2) Dispositional Attribution
- internal or personal factors
Actor-observed bias
- explain our own actions by external factors and others by internal factors
Fundamental attribution error
blaming an individual too much
- when too much emphasis is placed on dispositional attribution and too little on situational attribution