Unit 4 Flashcards
Inattentional blindness
Failing to see visible object when your attention is directed elsewhere
Monkey video
Prosopagnosia
Face blindness
Sensation
The process of receiving and representing stimulus energies through the nervous system
Sensory receptors
Sensory nerve ending that respond to stimuli
Perception
Process of organizing and interpreting info sensory information
Lets us recognize meaningful objects and events
Bottom-up processing
Sensation
Sensory receptors»_space;> brain’s integration of sensory info
Top-down processing
Info processed by higher level mental processes
Constructing perceptions based on experiences and expectations
Mere exposure effect
Exposed to something and then wanting it later
Seeing a product on tv and then wanting to buy it later
Selective attention
The focusing of conscious awareness on a particular stimuli
Cocktail party effect
Being able to pay attention to one voice in a loud room
If someone says your name your consciousness immediately brings that voice into attention
Change blindness
Failing to notice changes in the environment
Transduction
Conversion of one form of energy into another that the brain can use
Psychophysics
The study of the relationships between the physical energy we can detect and its effects on our psychological experiences
Gustav Fechner
Studied our awareness of faint stimuli (absolute threshold)
Absolute threshold
MINIMUM stimuli necessary to detect a particular stimuli 50% of the time
Signal detection theory
How and when we detect stimuli amid background stimulation
Assumes there is no single absolute threshold
Detection depends partly on a person’s experience, expectations, motivations, and alertness
Subliminal
Below one’s threshold for CONSCIOUS awareness
Priming
Unconsciously activating associations that predispose people’s perception, memory, or cognition
Difference Threshold (just noticeable difference)
MINIMUM stimulus difference a person can DETECT half the time
Ex. Probably notice TV volume going from 10 to 15, but not 40 to 45
Weber’s Law
To be perceived as different, 2 stimuli must differ by a constant minimum PERCENTAGE,
NOT a constant AMOUNT
(Difference threshold but with percentages)
Sensory adaptation
Diminished sensitivity as a consequence of constant stimulation
Going nose-blind
Not feeling the clothes you’re wearing
Perceptual set
Mental dispositions to perceive one thing and not another
What we expect to see is often influenced by what is around us
Context effect
Someone 6’9 will look short standing next to someone 7’9
Motivation on perception
Motivation gives us energy as we work toward a goal
Thirsty person will perceive a water bottle as closet than it actually is