Unit 3: Chapter 14 Flashcards
The Marketing Mix: Place
1
Q
What is another word for place?
A
distribution
2
Q
What is a distribution channel?
A
How a product is passed from the place of production to the customer
3
Q
Define distribution
A
where you can buy a product
businesses must decide how to get the product to the customer
4
Q
What are the distribution channels?
A
producer - retailer
producer - wholesaler
producer - agent - wholesaler
5
Q
define retailer
A
sellers of products to the general public (consumer) - the shop that sells your products
6
Q
define wholesaler
A
business that buys in large quantities from producers in order to break the bulk by selling to different retailers
7
Q
define agent
A
a person who you pay to help sell your products in unfamiliar areas
