Unit 2 learning aim d Flashcards
What are the changing consumer trends that affect the appeal of global destination?
- changing demographics
- changing family structures
- life-styles and tastes
- holiday pattens
- concern over sustainability
What are the motivating factors?
- wanderlust
- sunlust
- rest and relaxation
- escape
- socialisation with friends
- prestige
- special occasions
- culture and history
- purpose of travel
wanderlust
the desire to travel and see other cultures and experience how people live
Sun lust
the desire to go somewhere warm and escape from their home climate
Rest and relax
break from work, simple beach holiday, spa or wellness holiday
Escape
escape temporarily from their job, family, home
Socialisation with friends
groups may choose to go on holiday as a means of meeting up with friends
Prestige
enjoy spending time at a luxury resort or visiting a newly emerging destination because of the prestige associated with these activities
Special occasions
provide necessary facilities such as catering and accommodation
Culture and history
to see historic architecture or experience the arts and music
What are the enabling factors?
- having enough time and money
- availability of travel
- availability of suitable product or holiday type
- Influence of destination marketing
- consumer confidence
Political factors
- legislation
- tourism policy
- target markets and promotion
- visa requirements and travel permits
- compatible travel arrangements
- safety and security
economic factors
-exchange rates
-currency fluctuations
cost of visiting
