Theme 1 Flashcards
International tourists
tourists coming from abroad
Secondary spending
the money that visitors spend on secondary products and services during their visit
Domestic Tourism
is people travelling within their country
Tourism
the movement of people to countries or places outside their usual environment for personal or business/professional reasons
Visitors
People engaging in tourism
Day visitors
Visitors whose travel does not include an overnight stay
Tourism product
Includes a number of categories
-accommodation, hospitality, transport,guided tours, tourist guides, travel agencies, other reservation services, cultural services- museums, sports and recreational services, retail
Travel trade
it is a third party to book trips that acts a bridge between visitors and tourism products
inbound tourism
these are people who enter a country to visit for tourism purposes
outbound tourism
tourists who are leaving their own country to visit another for the purposes of tourism
Visit Britain- visit England
public organisation for tourism in Britain
visit Wales
public organisation for tourism in Wales
visit Scotland
public organisation for tourism in Scotland
Northern Ireland tourist board
public organisation for tourism in northern ireland
sustainable tourism
Sustainable tourism is an industry committed to making a low impact on the environment and local culture, while helping to generate future employment for local people - ecotourism, national parks
What are the different types of travel?
Day trips, leisure travel, corporate/business, specialist travel, visiting friends or family
leisure travel
Tourists travelling for their own pleasure and enjoyment or to take a relaxing holiday
Reasons for leisure travel
special interest - hen and stag parties
special event - football match in another city
Package holidays
holidays planned by tourists themselves
cruises
seasonal events - festival or sporting events
What is a short break?
this is a common form of leisure travel which includes city breaks to destinations such as London/Paris or a countryside break in a rural location - Peak District
Reasons for corporate travel
Attending meeting or conference
Attending training or to deliver training
To work in another geographical location for a while to work on a short term contract
Incentive travel
Incentive travel
A trip or holiday that is given to an employee for reaching their targets or for extremely goof performance in their job
What is Specialist travel?
Tourists that are travelling for a particular reason
- to participate in a sport or to go on a specific kind of holiday. E.g. honeymoon
Some travel and tourism organisations operate in highly specific markets to provide for some of these specialist customers.
Reasons for specialist travel
Adventure health education heritage or culture gap year conservation sustainable tourism or responsible travel special interests or hobbies wedding and honeymoons
Visiting friends or relatives VFR
Usually leisure travellers staying overnight with friends or family
- may also be visiting the area for business purposes but choose to stay with family/friends to save money or to meet up
- can be domestic, inbound or outbound
- VFR tourists tend to stay longer in comparison to other types
Day trips
Don’t include an overnight stay
-information about the number, value and types of day visitor is given in the Great Britain Day Visits Survey
Reasons for day trips
Visiting a city to go shopping or for an event
Going to a visitor attraction
Going to the countryside for relaxation or for actives
Different types of customers
Family couple/individual groups customer with specific needs corporate travellers
Individuals/couples as customers
someone travelling alone or with another person
An individual may require a single room and might have to pay a supplement for this
may want to join tours or activities with other people at some point or may prefer their own company
Families - customers
Family size can facet what they can do on holiday
Single parent family with young children will have different requirements to an extended family with teens
Different generations on holiday = different interests
May require entertainment = babysitting, kids clubs
Groups - customers
School groups, special interest groups, friends
Some may have similar needs but groups are made up of individuals all with different needs
Corporate travellers - customers
Profitable customers
Travel at peak times
Require convenience and comfort so ready to work when arrive
Expenses are paid by customers company - may be less concerned about getting best value for money
expect business services on transport and hotel
Many organisations used approved corporate travel providers to ensure they get the best deal
Customers with specific requirements - Customers
Different languages and cultures mobility problems hearing visual impairment medical conditions
Trip
the estimated number of tourism trips made by adults aged 16 and over with no upper age limit - must consist of one night stay
Bednights
The estimated number of nights spent away from home by adults and children
trips x duration of each trip
Spend
estimated expenditure incurred relating to all tourism trips
Costs incurred in advance of trip, during and after
When a single trip includes a night spend in more than one location, the amount spent on that trip is allocated according to the proportion of nights spent in each location
All tourism
Any overnight trip away from home for at least one night within GB for any purpose
Holiday
main purpose is claimed by the respondent as being to visit for pleasure or leisure
GBTS
The great British tourism survey - a national consumer survey measuring the volume and value of domestic overnight tourism trips taken by residents in GB, and provides detailed information about trip and visitor characteristics.
Private business
- Most tourism business in private sector
- owned by private individuals and companies
- part of economy that is not under governmental control
- aims is profit maximisation
- commercial companies
- staffed by paid employees
- if fail to make profit, may cease trading
Aims of a private business
- increase market share
- increase turnover
- sell more products/services
- improve public image
- diversify products or services