Unit 2 - Cognitive Ergonomics Flashcards
What is the end state comfort effect?
- about planning in advance, making end state more comfortable even though it might be uncomfortable at first
ex. wiaters pickingup glasses upside down
(observation made by Rosenbaum and Colleagues when observing waiters)
define precrastination
the tendency to rush sub-goal completion even at the expense of extra physical effort
ex. grab something close to you first/do easier things on to do list first
prescrastination is more common than we think but often _
goes unnoticed
Why do we precrastinate?
- freeing up cognitive load and mental resources
- this feeling of a heavy cognitive load on limited mental resources can be reduced by completing ‘tasks’ early
- increases satisfaction short term
define cognitive ergonomics
- concerned with mental processes, such as perception, memory, reasoning and motor response, as they affect interactions among humans and our environment
in terms of cognitive ergonomics, we have a limited capacity to:
perceive, focus, divide attention, learn, memorize, make decision, solve problems, communicate
list some of the design considerations for dynamic spaces mentioned in the lecture
- factory workers
- supermarkets
- desire paths
describe factory workers in terms of design considerations for dynamic workspaces
- common example of poor layout and design
- illogical flow throughout the plant (leads to excess motion/walking)
describe some supermarket considerations (physical) in terms of design considerations for dynamic workspaces
- traffic flow
- aisle width
- signage
- urgency
- impulse purchases
- cross merchandising
- sensory appeal
- cart and basket availability
- checkout efficiency
- accessibility
describe some supermarket considerations (psychological) in terms of design considerations for dynamic workspaces
- decision fatigue
- scent marketing
- music and lighting
describe traffic flow in supermarket design considerations
grid layout with aisles intersecting at right angles, encourages exploration
describe aisle width in supermarket design considerations
wide main aisles accomodate carts and browsing, narrow secondary aisles create a bustling market feel
describe signage in supermarket design considerations
slear signage helps customers find what they need and avoid frustration
describe urgency in supermarket design considerations
high-demand items like milk and bread are placed at the back of the store, encouraging customers to walk through the whole store
describe impulse purchases in supermarket design considerations
eye-level shelves have the higher-margin products and impulse buys, and bulk items and staples are usually lower down
describe cross-merchandising in supermarket design considerations
grouping complimentary products like pasta sauce and pasta promote add-on purchases
describe sensory appeal in supermarket design considerations
vibrant product sections and fresh bakery aromas create a pleasant shopping experience
describe cart and basket availability in supermarket design considerations
promotes larger purchases
describe checkout efficiency in supermarket design considerations
self-checkout and multiple lanes minimize waiting times
describe accessibility in supermarket design considerations
wide aisles, lowered shelves cater to diverse needs
describe desision fatigue in supermarket design considerations
strategic product placement can influence purchaase decision, especially when shoppers are tired or overwhelmed
describe scent marketing in supermarket design considerations
pleasant aromas (fresh baked bread) can subconsciously influence mood and spending
describe music and lighting in supermarket design considerations
upbeat music and bright lighting can create a positive and energenic atmosphere
describe desire paths
- often corporations will wait for ‘goat trails’ to be created by uisers before they create permanent paths
- desire paths can tell us about how to design safer, better public spaces
define micro environments
individuals direct contact with tools, handles, workspace envelope
define mezzo environment
relationships with others, working with others on devices
define macro environments
whole system, company vision, company philosophy, flow of traffic, group experiences
