Unit 1.6 Flashcards

1
Q

Define economies of scale

A

When a firm’s average cost decrease as it increase its scale of production

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2
Q

Define diseconomies of scale

A

When a firm’s average cost increases as it increases its scale of production

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3
Q

What are the benefits of a small organization?

A
  • Can quickly adapt to changing consumer needs
  • Personal service customs
  • Can be more easily managed by the owner
  • Easier communication with all stakeholders
  • Quick decision-making
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4
Q

What are the benefits of large organizations?

A
  • Able to raise more capital quickly
  • Can afford research and development into new products
  • Can employ specialized workers in each department
  • Cheaper costs from large-scale production
  • Products can be spread across many different markets
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5
Q

Define internal growth

A

Expansion of a business using own capabilities and resources

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6
Q

Define external growth

A

Expansion through merging or acquiring other businesses

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7
Q

What is horizontal integration?

A

Integration with firm in same industry and at the same stage of production

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8
Q

What is verticle backward integration?

A

Verticle: Integration with firm in the same industry and at different stage of production

Verticle backward: Integration with a supplier

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9
Q

What is verticle forwards integration?

A

Integration with a customer

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10
Q

What is conglomerate integration?

A

Integration with firm in a different industry

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11
Q

Define a Multinational company (MNC)

A

A company that operates in 2 or more countries, however, have their headquarters in the established country

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12
Q

Define Globalization

A

The growing integration and interdependence of the world’s economies

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13
Q

Impact of multinational companies on host countries

A

Pros

  • Investment in local economy
  • Job creation
  • MNC buys local resources
  • Tax revenue for government
  • Training local staff

cons

  • Poor publicity (e.g. labour conditions, sweatshops, pollution)
  • Closure of local business who can’t compete
  • Reduction in local culture
  • Depletion of natural resources
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14
Q

What are the sources of economies of scale

A

Purchasing economies

bulk -buying discounts - discounts for larger orders

E.g. buying 1kg versus 100 g of apple

Financial economies

Lower cost of borrowing due to higher trust from banks

E.g. lower interest rates

Managerial economies

Can hire specialists in each area (marketing, finance etc) rather than having General manager doing everything

Marketing economies

Same marketing campaign over the world so can spread costs over a larger production

Technical economies

Large firms are more likely to be able to afford to use mass production

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15
Q

What are Diseconomies of scale

A

Communication problems and bureaucracy

  • Slow communication and decision making
  • Paperwork, filing, meetings etc

Poor coordination and control

  • Harder to manage departments which can be in many places/ countries

Staff morale

  • Poorer working conditions
  • Overspecialization of labour
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16
Q

What is acquisition

A

Bigger company buys smaller company to remain one company

17
Q

What is a strategic alliance?

A

Agreement between two firms to commit resources to a mutually beneficial project

18
Q

What is a Joint venture?

A

Two business undertake a business project and set up a new business with a new legal identity

19
Q

What is a franchise

A

A person/business (franchisee) buys a license to trade using the name of a brand

20
Q

What are the pros of franchising

A

Franchisee - benefits from franchisor -brand image, training, supply chain etc

Franchisor - quick way to expand

21
Q

What are the cons of franchising

A

Franchisee - must pay part of the profit

Franchisor - needs to ensure quality is maintained in each franchise

22
Q

Reason for growth of a multinational company

A

Close to international markets

Lower cost of production

Avoid import restrictions