Unit 12 Flashcards
Q1. What is the marketing mix?
A1. The marketing mix refers to the four marketing decisions needed for the effective marketing of a product.
Q3. What is a product?
A3. A product refers to goods and services produced to satisfy a customer.
Q2. What are the Four Ps?
A2. The Four Ps represent having the right product at the right place and right price with the right promotion.
Q4. What is a brand?
A4. A brand is a name, image, or symbol that distinguishes a product or service from others.
Q5. What is brand image?
A5. Brand image is the general impression of a product held by customers.
Q6. What is the product life cycle?
A6. The product life cycle is the pattern of sales of a product from introduction to decline.
Q7. What are extension strategies?
A7. Extension strategies are marketing activities aimed at extending the maturity stage of a product.
Q8. What is price?
A8. Price is the amount paid by the customer to the supplier when buying goods or services.
Q9. What is product quality?
A9. Product quality refers to whether a product meets the needs and expectations of customers.
Q10. What is market skimming?
A10. Market skimming is setting a high price for a new product that is unique and unavailable elsewhere.
Q11. What is penetration pricing?
A11. Penetration pricing is setting a low price to attract customers.
Q12. What is competitive pricing?
A12. Competitive pricing is setting a price similar to that of competitors.
Q13. What is loss-leader pricing?
A13. Loss-leader pricing is setting the price of a small number of products low to attract customers, which may lead them to buy other products.
Q14. What is cost-plus pricing?
A14. Cost-plus pricing is setting the price according to the cost of making the product.
Q15. What is price leadership?
A15. Price leadership occurs when smaller firms set prices based on the dominant firm in the industry.
Q16. What is demand?
A16. Demand refers to the quantity of goods and services customers are willing to buy.
Q17. What is price elasticity of demand?
A17. Price elasticity of demand measures by how much demand for a product changes due to a change in price.
Q18. What is price inelastic demand?
A18. Price inelastic demand occurs when the percentage change in demand is less than the percentage change in price.
Q19. What is revenue?
A19. Revenue is the amount earned by a business from the sales of products.
Q20. What is price elastic demand?
A20. Price elastic demand occurs when the percentage change in demand is more than the percentage change in price.
Q.21 What are the ways to adapt to changing demand in the market?
A.21
1) Develop new products.
2) Change an existing product to meet the changing taste of market.
3) Take an existing product to a new market.
Q.22 What are the Costs of product development?
A.22
1) Market research needed.
2) Large capital needed.
3) No guarantee product will be successful.
4) May threaten survival of business.
Q.23 What are the Benefits of new product development?
A.23
1) Necessary for survival.
2) More competitive advantage.
3) Increase sales, revenue and profit.
4) Spreads risk.
5) Helps achieve growth and benefits economies of scale.
Q.24 What are the types of pricing methods?
A.24
1) Market skimming.
2) Penetration pricing.
3) Promotional pricing.
4) Loss leader pricing.