Understanding Customer Needs - Unit 1 Flashcards
If you are meeting customer needs you are providing… State at least 3.
- Good quality
- Good product range
- Convenient location
- Good customer service
- Fair price
Market research can tell a business…. (State at least 3)
- What features customers want
- How much they are willing to pay
- Where they shop
- What age and gender they are
- Who the main competitors are
- If the market is growing or shrinking
What is Primary research?
Collecting data that did not already exist before (e.g asking questions)
What is secondary research?
Collecting data that already exists (e.g Internet research)
What are some examples of primary research? (3)
- Surveys
- Focus groups
- Observations
- Questionnaires
- Experiments
What are some benefits of using primary research rather than secondary research? Name at least 2.
- More accurate
- Up to date
- Specific to needs
- Effective at collecting qualitative data
- Direct customer contact
What are some examples of Secondary research? Name at least 3.
- Sales data
- Internet sites
- Local newspapers
- Telephone directories
- Market reports
- Government statistics
What are some benefits of using secondary research rather than primary research? Name at least 2.
- More general
- Less time-consuming
- Effective at collecting quantitative data
What is qualitative data?
Information about opinions, judgements and attitudes.
What is quantitative data?
Data that can be expressed as numbers and statistically analysed
