Competition - Unit 1 Flashcards
1
Q
Name at least 3 ways a business can compete:
A
- Wider product range
- Better after-sales service
- Stronger brand image
- Better product features
- Higher quality
- Better design
- More enjoyable experience
2
Q
A brand is…
A
A named product that customers see as being different from other products, and that they can associate or identify with. A company or product can develop a unique brand image that customers associate them with.
3
Q
A business might use a number of criteria to analyse and judge the ______ and ______ of its potential competition in order to improve it’s business offering and _________ from them.
A
STRENGTHS
WEAKNESSES
DIFFERENTIATE
