Product Trail And Repeat Purchase - Unit 3

Question 1

What is a product trail?

Answer 1

When consumers buy a product for the first time to access whether or not they want to buy it again.

Question 2

If product trial is successful, it could lead to ______ and ______

Answer 2

• Repeat purchases

* Customer loyalty

Question 3

A business must get customers through the door for the first time. Methods to use this might include… Name at least 2

Answer 3

• Low trail prices
• Advertising
• Free samples
• Viral marketing e.g Facebook
• Special offers

Question 4

Businesses aim to keep customers loyal, so that they make repeat purchases. Methods to do this might include: (Name at least 3)

Answer 4

• Special promotions
• Reminder adverts
• Product innovations
• Customer loyalty schemes (loyalty cards)

Question 5

What is revenue?

Answer 5

Income