U5

Question 1

qualitative research describes

Answer 1

• the complex nature of humans
• individual experience using first person narratives

Question 2

overall goal of qualitative research

Answer 2

understand the human experience

Question 3

qualitative research mainly take place in ______ settings

Answer 3

natural

Question 4

advantage of qualitative research methods

Answer 4

allows for participants to provide there own perspective (better representation of individuals)

Question 5

limitation of qualitative research

Answer 5

• doesnt establish cause and effect
• doesnt generalize to a pop
• participant defines variables (researcher has less control)
• responses are not categorized

Question 6

quantitative research describes

Answer 6

large groups of people using little subjective info in a well controlled environment

Question 7

overall goal of quantitative research

Answer 7

generalize a sample to a larger population

Question 8

in quantitative research questions are driven by ____ and there is little influence from the _____

Answer 8

researcher
research participant

Question 9

how do you quantitatively measure behaviour

Answer 9

of disciplinary actions

absenteeism
# of disciplinary actions

Question 10

how do you quantitatively measure attitude

Answer 10

confidential interviews
scripted questions

Question 11

how do you quantitatively measure productivity

Answer 11

number of tasks completed
profits

Question 12

qualitative questions for gathering data must be valid meaning they are

Answer 12

• as objective as possible
• allow for researcher to ask follow up questions

Question 13

reflexivity

Answer 13

researcher self monitors there role in info gathering to maintain objectivity, ethical standards and research integrity

Question 14

reflexivity is less of a risk in _______ research

Answer 14

quantitative

Question 15

qualitative research concerns

Answer 15

• non-genuine responses (validity

Question 16

how to address reflexivity concerns

Answer 16

• triangulation

Question 17

bottom up approach

Answer 17

inductive reasoning

Question 18

top down approach

Answer 18

deductive reasoning

Question 19

steps in deductive reasoning

Answer 19

review literature and theories
analysis
generalize to an individual

Question 20

steps in inductive reasoning

Answer 20

direct observation
analysis
generalize conclusions to a pop

Question 21

naturalistic inquiry

Answer 21

observation in natural environment

Question 22

phenomenology

Answer 22

qualitative research focused on individuals lived experience

Question 23

ethnography

Answer 23

study of attitudes, beliefs, behaviour within a social context (immerse into participants way of life)

Question 24

grounded theory

Answer 24

developing theories from direct observation (inductive reasoning)

Question 25

quantitative research establishes

Answer 25

data variability

Question 26

qualitative research establishes

Answer 26

judgments

Question 27

internal validity

Answer 27

degree to which outcome can be traced back to methods

Question 28

external validity

Answer 28

transferability (to a larger pop)

Question 29

reliability

Answer 29

consistency of measure