types of conformity and explanations fot conformity Flashcards
types of conformity- compliance
individuals conforming to gain their approval. only publicly, privately they keep their views.
change their views to get along with group,
internalisation
individuals go along with group due to acceptance of their views, they believe publicly and privately
identification
accepting influence due to desire to be associated with group, only agree publicly
explanations of conformity - normative social influence
conformity based on the desire for approval, to to avoid social disapproval, have fear of rejection, temporary
informational social influence
form of influence results of desire to be right - looking to others as a way of gaining evidence about reality
when is normative social influence more likely to occur
when individual believes they are under surveillance by the group
when is information social influence more likely to occur
if situation is ambiguous or not here others are experts
strength
research support for informational influence - henley found people who exposed to negative information about nkack people had more negative attitudes towards black people
weakness
difficulties distinguishing between compliance and internalisation - it’s assumed that people who publicly agree disagrees in private
SOME PEOPPE MAY LIE