social influence processes in social change

Question 1

social change

Answer 1

society adopts new belief which then becomes widely accepted as the norm

Question 2

THRIUGH MINORITY INFLUENCE
1st stage

Answer 2

1.drawing attention to an issue
minority needs to draw majorities attention, MINORITY will demonstrate in public places to that media will take notice.
THE SUFFRAGETTE MOVEMENT used to educational, and polictisl tactics to draw attention, to fact that women were denied voting

eg, getting arrested, protests

Question 3

2nd stage

Answer 3

2-cognitive conflict
minority creates conflict between majority current believes and the minorities issue
majoirty group don’t agree but it makes them THINK DEEPLY about it. minority view point in their head
eg suffragettes, some dealt by moving towards the position and others dismissed it.

Question 4

3rd

Answer 4

-CONSISTENCY OF POSITION
-minority groups tend to be more influential in bringing about social change when express thiet arguments consistently (over time and with each other) canf change message

suffragette we’re consistent with thiet issue it look 15 years to get message around

Question 5

4th

Answer 5

THE ARGUMENTATION PRINCIPLE
- if minority’s willing to suffer for their cause, seen as committed and taken more seriously.

suffragettes wete willing to risk imprisonment or even death from hunger strike, their influence became more powerful

emily davison sacrificed her life when walked in front of kings horse

Question 6

5th

Answer 6

5.the snowball effect
minority becomes majority, more people chamhed their way of thinking, people consider issue being promoted, cslled ‘TIPPING POINT’

universal suffrage (all adults voting) was accepted in the UK

Question 7

6th point

Answer 7

social cryopamnesia
social chanhed occurred and society accepts the change without really remembering how it came about
accepted as the norm
eg women now a days voting didn’t think about the suffragettes

Question 8

social change through majority influence
what’s social norm intervention

Answer 8

attempt to correct wrong idea of the normative behaviour of peers in attempt to change risky behaviour of a target population

change misperception of what people think is the majority view, when people know how the majority are behaving, experience normative social influence and change behaviour to fit in with majority

eg, 97% 11-15 year old is NOT smoking, trying to capture age group and say what people their age are doing, should experience normative social and should stop smoking or not start

Question 9

example : MOST OF US FONT DRINK AND DRIVE

Answer 9

designed to reduce drinking and driving among young adults, 92% of respondents believe that the majoirty of their peers have done this.
after THIS DRIVING AFTER DRINKING REDUCED BY 13.7% CONAPRED TO COUNTRIES IN HAT FID NOT RUN CAMPAGIN. changes their personal attitudes

Question 10

lim

Answer 10

social norm approach doesn’t always work - even though it’s shown positive results ij settings such as reducing drink driving, DEJONG tested effectiveness to drive down alcohol use among 14 different college sites. students didn’t report lower self reported alcohol consumption. so not all are able to produce social change

Question 11

strength

Answer 11

social change through minority is gradual as there’s strong tendency for humans to conform to majority position