types of conformity and explainations Flashcards
Conformity
A change in a persons behaviour or opinions due to a real or imagined pressure from a person or group of people
Compliance
Superficial, conforms out loud but privately disagrees. Temporary and shallow
Identification
Want to be associated with a person or group of people, may be temporary, Compliance and internalisation
Internalisation
Conversion, public and private, deep and permanent
Explainations
NSI, ISI
Normative social influence
Desire to be liked- emotional response
Informational social influence
Desire to be right, cognitive process
Research support for NSI
Linkenbach and Perkins- Less likely to start smoking
Schultz et al- 25% increased towel usage
Research support for informational influence
Jennes- everyone changed their answers
Lucas et al- greater conformity when people were questions were difficult
Individual difference in NSI
Naffiliators more likely to conform (McGhee and Ternan)
NSI and ISI work together
ASCH could be for both