Social change Flashcards
1
Q
What are the key processes
A
Attention
Consistancy
Deeper processing
Augmentation principle
Snowball effect
Social cryptomnesia
2
Q
What are other processers in social change
A
ISI and NSI
Dissenters increase likelyhood
Disobedient models
3
Q
Support for consistancy
A
Moscovici- 8.42% vs 1.25%
4
Q
Practical applications
A
Understanding that too much consistency can cause the majority to ignore has practical applications. Understanding that being too flexible is useful.
5
Q
Influence on the majority is often indirect
A
minority view that drink driving was bad spread but wasn’t listened to until it became criminalised, shows that overall, laws are stronger
6
Q
Research support for the role of NSI in changing peoples views and behaviours
A
Linkenback and Perrins.
