Minority Influence Flashcards
How does the majority influence the minority
Power of majority to establish norms
How does the minority influence the majority
Consistant minority challenges beliefs leading to reappraisal
Deeper and longer lasting
Characteristics of an influential minority
Consistency
Commitment
Flexibility
Consistency and minority influence
Makes the majority reconsider
Supported by Mosovici
Relies on diachronic and synchronous consistency
Diachronic consistency
Saying something at the same time
Synchronous consistency
All saying the same things
Importance of commitment in minority influence
Shows certainty, confidence & courage so people take them seriously.
E.g sufrogets risk shows their commitment
Follows augmentation principle which is if they believed then I should too
Importance of flexibility with social Influence
Need to be able to accept counterpoints to create a balance between commitment and flexibility, too flexible will be flakey
What was the moscovici study showing
Minority Consistency and it’s effect on the majority
moscovici procedure
Reversed Asch experiment, 4pms, 2 confederates, shown 36 blue slides, confederates wither consistently or inconsistently said green
moscovici inconsistant conformity (24/36)
1.25%
moscovici consistant conformity
8.42%
What percentage of PPS said the slide was green at least once
32%
Strength of minority influence- research support
Support for deeper processing with minority view.
Martin et al have message for a viewpoint then given majority or minority enforcement and then a conflicting message. Therefore, minority were less likely to change their view
Weakness for minority influence- fails to account for group dynamics
Studies are defined by size not status, minority’s are typically tight not communities which isn’t representative of real world validity.
