Types & Explanations

Question 1

Internalisation

Answer 1

Deep type of conformity where we take on majority view as accept it as correct. Leads to far reaching and permanent change in behaviour even when group is absent

Question 2

Identification

Answer 2

Moderate type of conformity where act same way in a group as value it and want to be a part of it. Don’t necessarily agree with everything the majority believe.

Question 3

Compliance

Answer 3

Superficial and temporary type of conformity where outwardly go along with majority view, but privately disagree. Change in behaviour only lasts while group is monitoring us.

Question 4

Normative social influence

Answer 4

Explanation of conformity that says we agree with opinion of majority as want to be accepted, gain social approval and be liked. This may lead to compliance.

Question 5

Informational social influence

Answer 5

Explanation for conformity that says we agree with opinion of majority as believe it to be correct. Accept it as we want it to be correct and may lead to internalisation.

Question 6

What are the 5 evaluation points?

Answer 6

Research support for ISI
Individual differences for NSI
ISI and NSI work together
Individual differences in ISI
Research support for NSI

Question 7

Research support for ISI

Answer 7

Lucas et al (2006)
Asked students to give answers to mathematical problems that were easy or more difficult. Greater conformity in incorrect answers when they were difficult rather than easy ones, true for students who rated maths skills poor. Shows people conform in situations where they feel don’t know answer, exactly outcome predicted by ISI

Question 8

Individual differences in NSI

Answer 8

Some research shows NSI doesn’t affect everyone’s behaviour in same way, e.g people who care less what people think=less affected by NSI
Who who do care=nAffiliators

Question 9

ISI & NSI work together

Answer 9

Deutsch &Gerrad’s ‘two-process’ approach is behaviour due to NSI or ISI. However both processes may are often involved. E.g. Conformity reduced when one other dissenting participant in Asch’s experiment. Dissenter may reduce power of NSI due to giving social support
Shows isn’t always possible to be sure whether both at work in both lab and real-life conformity situations. Casts doubt they are separate processes

Question 10

Individual differences in ISI

Answer 10

As with NSI, ISI doesn’t affect everyone’s behaviour in same way e.g. Asch found students less conformist than other participants

Question 11

Research support for NSI

Answer 11

Asch found many participants went along with clearly wrong answer due to them saying they felt self conscious and when they had to write it down conformity rates fell by 12.5%

Question 12

Who came up with the types of conformity?

Answer 12

Herbert Kelman (1958)

Question 13

Conformity

Answer 13

Change in person’s behaviour or opinions as result of real or imagined pressure from person or group