Social Influence and Social Change

Question 1

How they create social change

Answer 1

1. Drawing attention
2. Consistency
3. Deeper processing
4. Augmentation principle
5. Snowball effect
6. Social cryptomnesia

Question 2

Social cryptomnesia

Answer 2

People have memory that a change has occurred but don’t remember how it happend

Question 3

Augmentation principle

Answer 3

Cases where individuals risked their lives

Question 4

Lessons from conformity research

Answer 4

Ash research: when confederate gave right answer so did participant due to normative social influence

Question 5

Lessons from obedience research

Answer 5

Milgram: when teacher refused to give shocks obedience plummeted

Question 6

Research support

Answer 6

San diego: someone put up signs on peoples doors, some saying “people in your neighbourhood are trying to save energy”, whilst some said “save energy”
=significant energy drops in first group

Question 7

Evaluation

Answer 7

Minority influence only indirectly effective: social change takes ages to happen
Role of deeper processing: Rethink views if majority think differently to us
Barriers to social change: e.g feminists and environmentalists viewed badly

Question 8

Social change

Answer 8

Occurs when whole societies adopt new attitudes, beliefs and ways of doing things, such as womens suffrage