Conformity: types & explanations

Question 1

Types of conformity

Answer 1

Internalisation, identification and compliance

Question 2

Explanations of conformity

Answer 2

Informational social influence and normative social influence

Question 3

What is conformity?

Answer 3

Yielding to group pressures

Question 4

What is informational social influence?

Answer 4

Conform to be right.

Assume others know better than us

Question 5

What is normative social influence?

Answer 5

Conform to be liked or accepted by group

Question 6

Evaluation points

Answer 6

Research support for ISI
Individual differences in NSI
ISI and NSI work together
Individual differences in NSI
Research support for NSI

Question 7

What is internalisation?

Answer 7

Deep type of conformity where we take on majority view because we accept it as correct. Leads to far reaching and permanent change in behaviour, even when group is absent.

Question 8

Identification

Answer 8

Moderate type of conformity where act in same way as group as we value it and want to be part of it. Don’t necessarily agree with everything majority believes

Question 9

Compliance

Answer 9

Superficial and temporary type of conformity where outwardly go along with majority view but privately disagree. Change in behaviour only lasts as long as group is monitoring us.