Minority Influence

Question 1

Minority influence

Answer 1

Minority persuade others to adopt their beliefs- leads to internalisation or conversion

Question 2

3 components to it

Answer 2

Consistency
Commitment
Flexibility

Question 3

Consistency

Answer 3

Most effective if minority keep same beliefs over time and between all individuals that form the minority= draws attention

Question 4

Commitment

Answer 4

Minority influence most powerful if minority demonstrates dedication, such as by making personal sacrifices= shows not acting out of self-interest

Question 5

Flexibility

Answer 5

Don’t want to be seen as unbending and unreasonable so more effective if show flexibility by accepting possibility of compromise

Question 6

Research support for consistency

Answer 6

Blue-green slides

Question 7

Research support for depth of thought

Answer 7

Groups told a view by either a minority group or majority. Majority then came and told a conflicting one. More likely to not change opinion if came from a minority

Question 8

Limited real-world applications

Answer 8

Problems: Majority rich and powerful, hostile opposition