Trouble Questions Review Flashcards
What fruit index is sometimes used to rate crises in PR?
A banana
Step 2 of a campaign, planning and programing, answers what question?
What should we say and why?
Opinion readers are not concerned with magazines (T/F)
False. One of the benifits of magazines is that opinion readers read them.
What does the research section of a campaign accomplish?
It defines the problem
What kind of crisis is the worst kind of crisis for PR practitioners to face?
Immediate crises
T/F Dissemination is the same as communication.
False.
T/F Dissemination is not caused by public opinion
True
Direct accss/knowledge to much of the world is in/out of reach?
out of reach
Credibility is determinded by who? media, spokeperson, audience or all three groups
audience
A predisposition better describes opinion or attitude
attitude
Which is true about agenda setting theory?
- it involves the silent majority
- it determines what appears in newspaper
- it asserts that the media influences what we think
it asserts the media influences what we think
The co-corientation model of communication underscores the importance of ______ audience
co-operative
Cognitive communication is _____ communication behavior.
passive
T/F? Homestasis is a symmetrical v assymetrical communication model
False
T/F Homeostasis doesn’t need to be present for effective communication?
True
