Trouble Questions Review Flashcards
What fruit index is sometimes used to rate crises in PR?
A banana
Step 2 of a campaign, planning and programing, answers what question?
What should we say and why?
Opinion readers are not concerned with magazines (T/F)
False. One of the benifits of magazines is that opinion readers read them.
What does the research section of a campaign accomplish?
It defines the problem
What kind of crisis is the worst kind of crisis for PR practitioners to face?
Immediate crises
T/F Dissemination is the same as communication.
False.
T/F Dissemination is not caused by public opinion
True
Direct accss/knowledge to much of the world is in/out of reach?
out of reach
Credibility is determinded by who? media, spokeperson, audience or all three groups
audience
A predisposition better describes opinion or attitude
attitude
Which is true about agenda setting theory?
- it involves the silent majority
- it determines what appears in newspaper
- it asserts that the media influences what we think
it asserts the media influences what we think
The co-corientation model of communication underscores the importance of ______ audience
co-operative
Cognitive communication is _____ communication behavior.
passive
T/F? Homestasis is a symmetrical v assymetrical communication model
False
T/F Homeostasis doesn’t need to be present for effective communication?
True
Which is easier to change, opinion or attitude?
opinion
Media outlets that have gatekeepers are (more/less) likeley to be more credible in the public eye?
More likely
What is the main goal of internal PR?
to build mutually benificial relationships with employees
Sports PR follows what model?
Press agentry
Hofstead’s- 4 DIMENSIONS OF CULTURE
????
Who is important to the diffusion of information?
- PR practitioners
- opinion leaders
- organization leaders
- the audience
opinion leaders
Democratic decision making is a characteristic of participative organizational culture. T/F
False.
Its important for practiioners to discard notions of the “general public”. T/F?
True
Cybernetics can be described as what?
feedback
Audience (is/is not) a passive recipient of information
is not
Marketing and PR differ how?
Marketing is an exchange of something of value
Is issues managment a PR issue, a legal issue, or neither?
PR issue
