Chap 7: Theoretical Underpinnings Flashcards
ecology to public relations… Describe the relationship.
public relations as dealing with the interdependence of organizations and others in their environments. Viewed in this perspective, public relations’ essential role is to help organizations adjust and adapt to changes in their environments.
What is the top consumer concern
“protecting the environment” 72 percent of consumers globally “expect corporations to take actions to preserve and sustain the environment.”
Define system
a set of interacting units that endures through time within an established boundary by responding and adjusting to change pressures from the environment to achieve and maintain goal states.
Define environment
anything that generates change pressures— information, energy, and matter inputs— on a system.
Define entropy
If responses to environmental changes are unmanaged and nonpurposive, systems tend to degenerate to maximum disorder
Of course, social systems cannot be completely closed or totally open, so they are either relatively open or relatively closed. T/F
True
inputs can cause deviations from established _____ _____ _____ . When that happens, feedback within a system causes adjustments in both _____ ( what the system is) and ______ ( what the system does).
system goal states,
structure,
processes
Homeostasis, then, refers to goal states in although relatively stable or instable, are not subject to change as a result of system inputs. T/F
False they are subject to change
morphogenesis refers to what?
changes in the structure and process element
Define: Negative feedback
an error message indicating deviation
How does a system adjust to negative feedback?
the system adjusts by reducing or counteracting the deviation.
Why is negative feedback is important for balance?
because it maintains a steady state.
Define: cybernetics
Study of this input– output self- regulation process in systems is referred to as
how is a reactive program like a cuttlefish?
Like the cuttlefish squirting ink, a reactive public relations program activates only when disturbed.
The ________ approach casts public relations practitioners in the technician role…
On the other hand, in organizations in which public relations operates in the _______ mode, practitioners become part of top management, “ the dominant coalition.”
functionary,
functional
