Chap1

Question 1

Generally define public relations

Answer 1

Public relations is the distinctive management function which helps establish and maintain mutual lines of communication,

Question 2

Give 3 functions of PR named in the definition (there are 6)

Answer 2

1) management of problem/issue
2) informs management of public opinion
3) defines/emphasizes responsibility of management to serve the public interest
4) awareness/manipulation of change
5) anticipate trends
6) use research and sound and ethical communication as its principal tools.

Question 3

public relations practitioner acts as a _____ to management and as a _______, helping to translate ____ _____ into reasonable, publicly acceptable _____ and _____.

Answer 3

councilor, mediator, private aims, policy and action

Question 4

Define: Marketing

Answer 4

the management function that identifies human needs and wants, offers products and services to satisfy those demands, and causes transactions that deliver products and services to users in exchange for something of value to the provider.

Question 5

Internal relations

Answer 5

builds and maintains a mutually beneficial relationship between managers and the employees on whom an organization’s success depends.

Question 6

Internal relations staff work closely with the _____ ________ department to communicate about benefits, training, safety, and other topics important to employees.

Answer 6

human resources

Question 7

Define publicity

Answer 7

information provided by an outside source, used by media because the information has news value.

Question 8

Why is publicity an uncontrolled method of placing messages in the media?

Answer 8

because the source does not pay media outlets for placement.

Question 9

In its infancy, public relations practice consisted of people from what kind of background to produce publicity

Answer 9

former journalists

Question 10

Define Advertising

Answer 10

information placed in the media by an identified sponsor that pays for the time or space.

Question 11

How does PR use advertising?

Answer 11

to reach audiences other than the customers targeted by marketing.

Question 12

Why do organizations use advertising?

Answer 12

to place and control content, position, and timing of public relations messages in the media.

Question 13

What is press agentry?

Answer 13

creating newsworthy stories and events to attract media attention in order to gain public notice.

Question 14

press coverage does not have to be positive, according to some. T/F ?

Answer 14

True

Question 15

Where is press agentry well used?

Answer 15

Industries involving celebrity

Question 16

What is “flack”

Answer 16

slang for press agent

Question 17

What does public affairs do?

Answer 17

builds and maintains organizational relationships with governmental agencies and community stakeholder groups to influence public policy.

Question 18

In corporations, “ public affairs” typically refers to

Answer 18

public relations efforts related to public policy and “ corporate to public policy and “corporate citizenship” and “ corporate social responsibility.”

Question 19

Define Lobbying

Answer 19

builds and maintains relations with government, primarily to influence legislation and regulation.

Question 20

all who engage in lobbying the U. S. Congress must register with….

Answer 20

the Clerk of the House and Secretary of the Senate

Question 21

Lobbyists at all levels of government must understand… (3)

Answer 21

1) the legislative process
2) how government functions
3) individual lawmakers and officials.

Question 22

Issues management is…

Answer 22

the process of anticipating, identifying, evaluating, and responding to issues and trends that potentially affect an organization’s relationships with its publics.

Question 23

Issue management is often compared incorrectly with the term PR

Answer 23

F) Issues management is the process of anticipating, identifying, evaluating, and responding to issues and trends that potentially affect an organization’s relationships with its publics.

Question 24

Crisis management

Answer 24

helps organizations strategically respond to negative situations and to dialog with stakeholders affected by perceived and actual consequences of crises.

Question 25

3 Macrostages of Crisis Management (COOMBS)

Answer 25

precrisis, crisis, and postcrisis.”

Question 26

Stages of Crises Management (FERN-BANKS)

Answer 26

( 1) Detection, 
( 2) Prevention/ preparation, 
( 3) Containment,
( 4) Recovery
( 5) Learning

Question 27

Investor relations

Answer 27

builds and maintains mutually beneficial relationships with shareholders and others in the financial community to maximize market value.

Question 28

Give 3 jobs of investor relators (there are 5)

Answer 28

1) Tracking market trends
2) Monitoring financial blogs and social networks
3) Providing information to financial publics
4) Counseling management
5) Responding to requests for financial information.

Question 29

Define Development

Answer 29

in nonprofit organizations that builds and maintains relationships with donors, volunteers, and members to secure financial and volunteer support.

Question 30

What is the commonality among all areas under PR?

Answer 30

to establish and maintain relationships with those identified as important to organizational survival and growth.