Topic 4: Digital disruption Flashcards
1
Q
What is a ‘flanker brand’?
A
A new brand introduced into the market by a company with an established brand in the same product category (e.g. RBS launched Bo)
2
Q
What is included within biometrics?
A
- Fingerprints
- Finger vein pattern scans
- Facial recognition
- Voice ID
- Iris recognition
