Topic 2: Customer segments + service delivery expectations Flashcards
1
Q
What is a customer persona?
A
A semi-fictional depiction of the key characteristics of a selected target segment
2
Q
What is a need?
A
Needs are those things without which we would not survive
3
Q
What is a want?
A
Wants are not necessarily essential items, but those that satisfy the ego
4
Q
What feature most strongly distinguishes Islamic (Sharia) banking from western-style banking?
A
The prohibition of interest (i.e. making money out of money).
This is based on the prohibition of riba, which literally translated means ‘excess’.
