TOPIC 2: PSYCHOLOGY AND RESEARCH Flashcards
THEORY, HYPOTHESIS, AND RESEARCH
goal is to create a useful theory: an organized set of principles.
- helps simplify facts about an aspect of the world.
- serves as coherent explanation.
- should allow testable predictions
scientific theories
are well substantiated, well-supported, well documented explanations for our observations.
theories are not absolute, they are open to change if better evidence is found.
scientific laws
can describe, but only theories can explain.
the scientific method
- ask questions, make observations, describe the phenomenon
- develop an explanation (theory)
- generate a hypothesis: testable prediction derived from a theory
- design research study
- collect relevant information
6 analyze and interpret the info; compare results with hypothesis
- solicit peer reviews and report findings.
what is a hypothesis
a prediction which is testable and is originally derived from a theory .
case study
an in-depth study of an individual, group, m or event by observation. in person meeting, structured psychological tests, recording of physiological activity, on performance on certain tasks, or from archival records.
pros and cons of case study
PROS:
-can be revealing and detailed
CONS:
-cannot determine cause of behaviour.
-atypical subject precludes generalization.
survey
peoples self-reports to a questionnaire or interview
pros and cons to surveys
PROS :
- reveals patterns in large numbers of people.
- easy to administer and score
CONS:
- effects of extremes are mediated
- demand characteristic : response can be influence by the questions itself
(how wording effects)
naturalistic observation
recording behaviour in organisms natural environment
pros and cons to naturalistic observations
PROS:
- subjects unaffected by presence of researches
- describes behaviour in natural contexts; wide applicability
CONS:
- cannot determine cause of behaviour
- loss of experimental control
correlation
two different variables are measured form individuals, and statistically analyzed for a relationship
positive correlation
direct relationship between two variables, when one is effected so does the other.
negative correlation
inverse relationship between two variables, when one is effected a certain way, the other variables is affected I the opposite direction.
zero correlation
no relationship, the variables have no effect on on one another,
pros and cons for correlation
PROS:
- may reveal relationship between variables
- can guide future by generating hypotheses
CONS:
- correlation does not mean that one variable causes the other (correlation does not imply causation)