topic 2: design on Kansei engineering Flashcards
Japanese it is Kansei Kougaku
Kansei engineering
Kansei engineering was found by ____, Professor Emeritus of Hiroshima University.
Mitsuo Nagamachi
Kansei engineering is also called ____.
emotional or affective engineering
This tool aims at the development or improvement of products and services by translating the customer’s psychological feelings and needs into the domain of product design.
Kansei engineering
It focuses on the relationships between the physical traits of a product and its affective influence on the user
Kansei engineering
_____ is an integrated manufacturing system and product development tool that strives to please consumers in two ways.
Kansei engineering
A product’s ‘aesthetical qualities’ refers to _____.
how it feels, looks, smells, etc.
We also call it _____ or simply Kansei.
affective engineering
Mitsuo Nagamachi, Professor Emeritus at Kure University, invented the Kansei engineering method in the _____.
1970s
Kure University is now _____.
Hiroshima International University
Kansei engineering became popular in Japan in the 1970s. It was not until the middle of the ____ that it spread to North America and Western Europe.
1990s
The equation to Kansei engineering is as follows:
How the product makes people feel + ______= Developed using Kansei engineering
what the product can do
How do consumers decide?
We also base our decisions on subjective factors.
How products make us feel has a significant impact on our purchase decisions.
