Tide print Advert.

Question 1

Tide used to be for…

Answer 1

Heavy duty machines

Question 2

Which advertising agency was responsible for Coca-Cola and advertised tide?

Answer 2

D’Arcy Masius Benton and Bowles. (A trusted brand)

Question 3

Tide used a

Answer 3

House wife character to praise tide.

Question 4

This product was not created for…?

Answer 4

The modern audience of today.

Question 5

This advert can seem O______

Answer 5

Outdated

Question 6

In the post war boom of 1950 there were many new technologies like…

Answer 6

Vacuum cleaners, fridge-freezers and washing machines. Which became very desirable

Question 7

What was the hope for every American?

Answer 7

The American dream

Question 8

The tide advert was put on TV on specifically which showed?

Answer 8

American domestic melodramas watched by women and later turned into ‘soap operas’

Question 9

What was the sole responsibility of women at the time? And how rude used this advantage

Answer 9

Responsibility over the home. Middle class Women were attracted by time saving devices.

Question 10

This product was made to seem new and exciting by…

Answer 10

The use of strong primary colour and large fonts.

Question 11

Big quote from tide -

Answer 11

‘ NO OTHER WASHING PRODUCT KNOWN - WILL GRT YOUR WASH AS CLEAN AS TIDE ‘

Question 12

The adverts appeal to which marketing target?

Answer 12

Aspirer

Question 13

The tide advert involves?

Answer 13

Two women talking to each other. (A common way of advertising at the time). The advert uses women from the same demographic as the target audience. Plus hanging laundry outside = makes product seem more credible.

They use informal language but the factual info is listed. The aim to distinguish tide from ‘sudsy’ soap powders.

Question 14

At this time a lot of new brands were appearing on the market so the consumers needed…

Answer 14

More information about the product and its purpose. The packaging of the old fashioned washing machine with suds proving out of it shows those days are gone with the purchase of tide.

Question 15

Despite the fact women’s roles had changed dramatically during WW2 women retuned to the domestic role.

Answer 15

As a result cleaning and other domestic products were largely still targeted at women.

Question 16

Rationing finally ended in 1954 after ….

Answer 16

14 years

Question 17

Inflation was low, giving people more disposable income. Encouraging them to…

Answer 17

Spend money on advertising to spend on consumable products. Such as washing machines. Products increased by 70% in the 1950s

Question 18

How does herb need cultivation theory apply to Tide?

Answer 18

Advertising strategies and the audience reach of advertisements developed dramatically during the 1950s. Gerbners idea was that exposure to repeated patterns of representations over long periods of time can shape and influence how people perceive the world around them. Making them have particular views and opinions.

Question 19

Tide claims all women want…?

Answer 19

The ‘cleanest’ and ‘whitest’ laundry

Question 20

Everyone else is using the product:

Answer 20

‘Goes into more American homes than any other washday product’

Question 21

What does tide state if you buy it?

Answer 21

If you want you wash to be the best you must buy tide

Your life complete if you use tide.

Question 22

Stuart halls theory suggests

Answer 22

As the values attitudes and beliefs being sold it encourages women to accept the preferred reading of the products creators.