Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Media > Theorists > Flashcards

Theorists Flashcards

1
Q

Andrew Goodwin’s music video analysis book is called:

A

Dancing in the Distraction Factory.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Andrew Goodwin wrote in Dancing in the Distraction factory (Routledge 1992) analysed the key features of music videos. He found that: (6 points)

A
  1. Music videos demonstrate genre and characteristics.
  2. There is a relationship between lyrics and visuals.
  3. There is a relationship between music and visuals.
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is a frequent reference to notion of looking and particularly voyeuristic treatment of the female body.
  6. There are often intertextual references.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Andrew Goodwin wrote in Dancing in the Distraction factory (Routledge 1992) analysed the key features of music videos. He found that: (6 points)

A
  1. Music videos demonstrate genre and characteristics.
  2. There is a relationship between lyrics and visuals.
  3. There is a relationship between music and visuals.
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is a frequent reference to notion of looking and particularly voyeuristic treatment of the female body.
  6. There are often intertextual references.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Who made the reception theory?

A

Stuart Hall

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Who made cultivation theory?

A

George gerbner

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Who came up with ‘’media effects”?

A

Albert Bandura

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Who are some audience theorists?

A

Stuart hall,
George Gerbner,
Albert Bandura

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Who came up with theories of representation?

A

Stuart hall

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Who came up with theories of identity?

A

David Gauntlett

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Who are the theorists of representation?

A

Stuart hall
David gauntlett

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Who are the Power and media industries theorist

A

Curran and Seaton.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Who were the media industries theorists

A

Curran and seaton

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Which theorists were involved with media language?

A

Roland Barthes
Tzvetan todorov
Steve neale

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Who was the theorist who created semiotics

A

Roland Barthes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Who was the theorist who created Narratology?

A

Txvetan Todorov

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Who was the theorist to create the genre theory?

A

Steve Neale

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Semiotics is the theory by ________ and it’s the idea that _____

A

Roland Barthes

The idea that signification can communicate meaning. The idea that signs can function at the level of indicating literal or common sense meanings.
Signs can be seen as self-evident.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Who created narratology and what is it?

A

Tzvetan Todorov

It is the idea that all narratives (and how stories are created) follow/share a basic structure which involved movement from one state of equilibrium to another. These two states are separated by a period of imbalance or disequilibrium.
The idea that the way which narratives are resolved can have a particular ideological significance.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Who made the genre theory and what is it?

A

Steve Neale

The idea that genres are repeated but also have difference, variation and change. The idea that genres change, develop and vary as they borrow from and overlap with one another. Genres exist with specific economic, institutional and industrial contexts.

20
Q

Who created theories of representation and what is it?

A

Stuart hall

Stuart Hall’s representation theory says all representations are constructed through a language which is made up of signs and codes that are understood by the audience.

21
Q

Which newspapers are left and right wing?

A

RW - Dailymail/ mail on Sunday. The times. Daily telegraph.

LW - guardian, observer, Daily express, the daily mirror

22
Q

What was the daily express usage over a year. (2020)

A

-16% over a year

23
Q

Ferdinand de Saussure believed…

A

The basic unit of communication is the sign.

24
Q

Who created theories of identity and what is it?

A

David gauntlett

David Gauntlett’s theories of identity suggest that identity is not fixed but is shaped by media, culture, and personal choices. He argues that rather than media just reflecting society, they provide a range of representations that allow individuals to explore and create their own identities. People actively shape their sense of self by engaging with different media and experimenting with different roles. Gauntlett sees identity as a “project,” meaning it’s constantly evolving and constructed through ongoing interactions with cultural materials.

25
Q

Who created theory of power and media industries and what is it?

A

Curran and seaton
.

Curran and Seaton’s theory of power and media industries argues that media companies are primarily controlled by a small number of powerful, often commercial interests, which shape media content to serve their own agendas. They emphasize that media ownership plays a central role in determining the flow of information and the types of messages that are shared with the public. The theory suggests that media owners, through their control of major outlets, have the power to influence public opinion, reinforce dominant ideologies, and maintain social and political control.

26
Q

Who created theories of media effects and what is it?

A

Albert bandura
Implant ideas in the mind of the audience directly.
Acquire attitudes, emotional responses and new styles of conduct through modelling.
Media representations of transgressive behaviour such as violence or physical aggression.

27
Q

Who created theories of cultivation and what is it?

A

George gerbner
Ideas that exposure to repeated patterns of representations over long periods of time can shape and influence. The way in which people perceive the world around them.
Cultivation reinforces mainstream values.

28
Q

Who created theories of reception and what is it?

A

Stuart hall
Communication involves encoding by producers and decoding by audience.
The messages is adapted or negotiated to better fit the decoders own individual experiences or context the oppositional position. The encoders message is understood but the decoder disagrees with it reading it in a contrary or oppositional way.

29
Q

What are the 3 male gazes?

A

Director
Camera
Spectator

30
Q

What is male gaze?

A

The ‘male gaze’ is a feminist theory that states that cinema narratives and portrayals of women are constructed in an objectifying and limited manner to satisfy the psychological needs of me

(E.g.) Women often show more skin to attract male attention for more views popularity

31
Q

Who says we need to look at intersectionality to see the extent as to which people are discriminated against?

A

Bell Hooks says we need to look at intersectionality (the combination of multiple factors e.g. race, class and sex.

32
Q

What does bell hooks believe in?

A

The idea that race, sex and class determine the extent to which individuals are exploited, discriminated against or represented.

33
Q

What does lister van zoonen believe in?

A

“Women belong to the family and domestic life” + “ men do the social world of politics and work”.

Women’s bodies are meant to be looked at.

The male body as a spectacle differ from those used to objectify the female body.

34
Q

Who believes that women’s bodies are meant to be looked at?

A

Listener van zoonen

35
Q

What did Laura Mulvey believe in?

A

The female body is objectified in order to provide pleasure for male viewer

36
Q

What is todrov’s structure?

A

Equilibrium (1)
Disruption
Recognition
Attempts to restore
New equilibrium (5)

37
Q

A narrative overall means…

A

A typical storyline (3 parts)

38
Q

What is the pick n mix theory

A

We pick n mix aspects of diverse texts to construct peoples identity.

39
Q

Left wing believes in Keynesian’s theory. What is it?

A

Prices are some what rigid, fluctuations in any component of spending. Consumption, investment, or government expenditure - cause output to change.

40
Q

What does preferred reading mean?

A

The audience accepts the dominant (intended) reading and interprets the messages contained in the way intended by the producer.

41
Q

What does negotiated reading mean?

A

The dominant reading is only particularly recognised or accepted and audiences might disagree with some of it or find their own meaning.

42
Q

Culture and cultural experience?

A

The upbringing and life experiences of the audience.

43
Q

Cultural competence means

A

Understanding and even skills shared by parts of the audience - e.g. males domination of video games; female recognition of makeup brands etc.

44
Q

The situated culture means?

A

The actual conditions under which the text is consumed - alone, w others (whom!) at home etc.

45
Q

What is the oppositional reading?

A

The dominant reading is rejected because the reader disagrees with it or is offended by it.

Media (13 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions