Definisions

Question 1

What does the term media language mean?

Answer 1

How media communicates through their forms, codes, conventions and techniques.

Question 2

What does Representation mean?

Answer 2

How the media portrays events, issues, individuals and social groups.

Question 3

What does media industries mean?

Answer 3

How the media industries’ processes production, distribution and circulation, affect media forms and platforms.

Question 4

What does voyeuristic mean?

Answer 4

relating to or denoting sexual pleasure gained from watching others when they are naked or engaged in sexual activity.

Question 5

What does signified and signifier mean?

Answer 5

Signified - the mental concepts triggered by the signifier

Signifier - Physical form of the sign (i.e. word or photo, which triggers the signified)

Question 6

What does denotation and connotation mean?

Answer 6

Denotation - The literal description of something.

Connotation - The associations or ideas surrounding something

Question 7

Codes are groups of signs with similar characteristics. Which three categories are codes decided into?

Answer 7

Visual
Technical
Audio

Question 8

Genre is…

Answer 8

The classification of texts into groups with similar characteristics.

Question 9

What is the BBFC??

Answer 9

British boats of film classification.

Question 10

What is ASA?

Answer 10

Advertising standard authority

Question 11

What is isFe

Answer 11

Interactive software Federation of Europe

Question 12

what does ESRB stand for?

Answer 12

Entertainment software rating board

Question 13

What is essentialism?

Answer 13

A feminist view, women and men are fundamentally different due to biological factors.

Question 14

What is Hard sell?

Answer 14

Promoting/ stating what it does and that it’s the best and you should buy it.

Question 15

What is soft sell?

Answer 15

Makes a story and selling some thing which isn’t very subtle.

Question 16

Polysemy meaning

Answer 16

Where an image might have more than one possible meaning

Question 17

Enigma codes meaning

Answer 17

Where a sense of mystery or anticipation may occur

Question 18

Anchorage meaning

Answer 18

Where specific images words are used to ‘pin down’ meaning.

Question 19

Women are perceived as a … in riptide

Answer 19

Watching object.

Question 20

Representation of isolated sections of women’s bodies in riptide like?

Answer 20

Hands, legs, viewed from behind

Question 21

The woman singing is seen in…

Answer 21

Various states of abuse.

Question 22

Riptide shows women as a

Answer 22

Passive victim.

Question 23

There are various mentions to media like…

Answer 23

The film midnight cowboy

The film star, Michelle Pfeiffer

The use of film billing block in the opening shot, referencing information found on a film poster or DVD cover

Question 24

Iconic film moments mentioned in riptide…

Answer 24

The Wicker man - the women in a brown blazer.

Wes Anderson - using the binoculars.

Question 25

The kuleshov effect -

Answer 25

Lev kuleshov

There was the same image of a man looking at the camera sit times. A child in an open coffin shows him griefing, etc and the audience make visual connectives of meaning to the lyrics.

Question 26

VAL -

Answer 26

Values attitudes and lifestyle

Question 27

Vertical integration

Answer 27

A company which owns more than one stage of production.

Question 28

A media conglomerate

Answer 28

A company that owns many other companies

Question 29

Cross media promotion

Answer 29

A campaign which uses all media platforms from print to online.

Question 30

Global audience

Answer 30

International users

Question 31

Producers

Answer 31

The makers of media products

Question 32

Distributors

Answer 32

The companies which make sure the product reaches its audience (marketing)

Question 33

What does enigma mean?

Answer 33

Mysterious and hard to explain

Question 34

What does disjunction mean?

Answer 34

Repetition and inaccuracies

Question 35

What does simulacra mean?

Answer 35

Simulation of something gone and done before.

Question 36

What does hype-reality mean?

Answer 36

(E.g. Instagram) ppl believing something is real but isn’t.

Question 37

What does pastiche mean?

Answer 37

Copying

Question 38

What are the demographic categories?

Answer 38

Age
Ethnicity
Religion
Social class
Gender

Question 39

Psychographics categories defines an audience by their…

Answer 39

Values, attitudes, and lifestyle.

Young and rubicans 4 cross (revise)

Question 40

What does the aspirer mean?

Answer 40

Materialistic + fashion. Desired status.

Question 41

What does the reformer mean?

Answer 41

Values own judgement anti materialistic, socially aware + tolerant.

Question 42

What does the reformer mean?

Answer 42

Values own judgement anti materialistic, socially aware + tolerant.

Question 43

What does the explorer mean?

Answer 43

Driven by a need for discovery and challenge, respond to new brands that offer instant effects.

Question 44

What does the succeeders mean?

Answer 44

They have strong goals, usually in position of responsibility, they seek out quality brands. They desire products for relaxation. Their core is control.

Question 45

What does the mainstreamers mean?

Answer 45

The largest audience group, they are mainstream of society. They desire brands and stick to those they know. They need security.

Question 46

What does the succeeders mean?

Answer 46

Predominantly older audience with traditional values nostalgic for the past. They respect institutions and are driven by a need for safety and economy.

Question 47

What does the succeeders mean?

Answer 47

Live for the moment and make few plans, see by other as victims and waste. They are aimless with few resources. They desire instant gratification and are consumers of alcohol and junk food. They seek brands for escape.