Definisions Flashcards
What does the term media language mean?
How media communicates through their forms, codes, conventions and techniques.
What does Representation mean?
How the media portrays events, issues, individuals and social groups.
What does media industries mean?
How the media industries’ processes production, distribution and circulation, affect media forms and platforms.
What does voyeuristic mean?
relating to or denoting sexual pleasure gained from watching others when they are naked or engaged in sexual activity.
What does signified and signifier mean?
Signified - the mental concepts triggered by the signifier
Signifier - Physical form of the sign (i.e. word or photo, which triggers the signified)
What does denotation and connotation mean?
Denotation - The literal description of something.
Connotation - The associations or ideas surrounding something
Codes are groups of signs with similar characteristics. Which three categories are codes decided into?
Visual
Technical
Audio
Genre is…
The classification of texts into groups with similar characteristics.
What is the BBFC??
British board of film classification.
What is ASA?
Advertising standard authority
What is isFe
Interactive software Federation of Europe
what does ESRB stand for?
Entertainment software rating board
What is the essentialism view?
A feminist view that women and men are fundamentally different due to biological factors.
What is Hard sell?
Promoting/ stating what it does and that it’s the best and you should buy it.
What is soft sell?
Makes a story and selling some thing which isn’t very subtle.
Polysemy meaning
Where an image might have more than one possible meaning
Enigma codes meaning
Where a sense of mystery or anticipation may occur
Anchorage meaning
Where specific images words are used to ‘pin down’ meaning.
Women are perceived as a … in riptide
Watching object.
Representation of isolated sections of women’s bodies in riptide like?
Hands, legs, viewed from behind
The woman singing is seen in…
Various states of abuse.
Riptide shows women as a
Passive victim.
There are various mentions to media like…
The film midnight cowboy
The film star, Michelle Pfeiffer
The use of film billing block in the opening shot, referencing information found on a film poster or DVD cover
Iconic film moments mentioned in riptide…
The Wicker man - the women in a brown blazer.
Wes Anderson - using the binoculars.
The kuleshov effect -
Lev kuleshov
There was the same image of a man looking at the camera sit times. A child in an open coffin shows him griefing, etc and the audience make visual connectives of meaning to the lyrics.
VAL -
Values attitudes and lifestyle
Vertical integration
A company which owns more than one stage of production.
A media conglomerate
A company that owns many other companies
Cross media promotion
A campaign which uses all media platforms from print to online.
Global audience
International users
Producers
The makers of media products
Distributors
The companies which make sure the product reaches its audience (marketing)
What does enigma mean?
Mysterious and hard to explain
What does disjunction mean?
Repetition and inaccuracies
What does simulacra mean?
Simulation of something gone and done before.
What does hype-reality mean?
(E.g. Instagram) ppl believing something is real but isn’t.
What does pastiche mean?
Copying
What are the demographic categories?
Age
Ethnicity
Religion
Social class
Gender
Psychographics categories defines an audience by their…
Values, attitudes, and lifestyle.
Young and rubicans 4 cross (revise)
What does the aspirer mean?
Materialistic + fashion. Desired status.
What does the reformer mean?
Values own judgement anti materialistic, socially aware + tolerant.
What does the reformer mean?
Values own judgement anti materialistic, socially aware + tolerant.
What does the explorer mean?
Driven by a need for discovery and challenge, respond to new brands that offer instant effects.
What does the succeeders mean?
They have strong goals, usually in position of responsibility, they seek out quality brands. They desire products for relaxation. Their core is control.
What does the mainstreamers mean?
The largest audience group, they are mainstream of society. They desire brands and stick to those they know. They need security.
What does the succeeders mean?
Predominantly older audience with traditional values nostalgic for the past. They respect institutions and are driven by a need for safety and economy.
What does the succeeders mean?
Live for the moment and make few plans, see by other as victims and waste. They are aimless with few resources. They desire instant gratification and are consumers of alcohol and junk food. They seek brands for escape.
