Black Panther Flashcards
What age rating is black panther and why?
12A (anyone can go if they are with a parent but alone they must be 12).
It has limited swearing and sex. Can involve weapons but not romanticise knifes. Overall it’s limited.
What is the Cinematograph films act?
(1937) it is illegal to show any scene ‘organised or directed’ to involve actual animal cruelty (e.g. Snatch 2000)
What benefit does Black Panthers age restriction do?
It causes more people to end up watching the film and allows families to come together.
What is the video recording act of 1984?
The BBFC requires to have special regard for any harm to those likely to view a video and any harm to society through the behaviour of those viewers.
What is regulation?
It’s a way media producers negotiate with the moral, legal and commercial constraints.
What are all of the age restrictions/ratings?
U - universal
PG - parental guidance
12A - can be under 12 if they have an adult.
12
15
18
What does BBFC stand for?
British Board of Film Classification
What do the BBFC do?
(BBFC Most tightly regulates in the West)
- create Age Restrictive Classifications
- film distribution must submit films for classification
Who are the companies who can exert pressure on the government out side of the industry?
OFCOM for television
And
BBFC for film
ASA for advertisements
Black panther did many brand deals with people to expand the reach of the audience. What are some examples?
- Lexus cars - aimed at middle/upper class costing up to $116,000 to $117,000 (not many black people are upper class either).
- Hasbro Toys - £30-£70 for a good quality black toy which can make kids aspire to be like him and have a role model.
- interscope records - reaches an older middle age readership (£2-£7.97) with 14 songs from the movie.
What year was the BBFC established?
1912
How many hours of content do BBFC compliance officers watch a day?
5-6
How often do the BBFC update their guidelines?
Every 4-5 years
Where would you find the BBFC’s long rating info?
On the BBFC website and app
Black panther is the ____ film in the marvel universe
17th
Marvel is the highest
Grossing film franchise in history.
Who was it directed by?
Ryan Coogler
When was it released?
February 2018
Marvel is a brand which is subsidiary to?
Disney
It was 3 Oscar’s for what?
Costume
Production design
And original soundtrack
It became the highest …
Grossing music biopic of all time.
It was nominated for the academy awards for?
The best picture
In 15-20th century Africa and Europe had an unhealthy relationship…
European powers colonised African countries and exploited the continent for both resources and slave labour. They called African people savages
A black panther party was made. When was it made
October 1966-82
What did the black panthers do? (Historically)
Political activists group who initially wanted to probide armed monitoring of police behaviour and prevent police brutality in the US
It was controversial with many panthers being arrested or killed in confrontations with police.
How does Curran and seatons theory of media industries come into play?
The idea that media are controlled by a small number of companies primarily driven by the logic of profit and power
The idea that media concentration generally limits variety, creativity and quality.
Black panther was the first
Black protagonist in marvel
How many Americans live in a multi cultural house?
53%
How much did the whole movie and advertising cost?
200 million and 37 million on marketing
Trailer shows representations like…?
Black women in power
Afro futurism
Positive outlook
How much did marvel get back from this?
$1 billion
What percent of people who watched bp came from outside of usa?
48%
What’s it’s narrative
A simple heroic narrative
The use of stars and big famous company names create…
more appeal to a wider audience and makes people more likely to watch it to keep updated.
is the black panther poster different from the other marvel movies posters?
- well bp actually repeated the same layout of the other marvel movies. There is no difference really other than a large woman and black cast.
When did marvel become a subsidiary with Disney?
In 2008
Black panther was risky and marvel due to its big company name and large money can afford this.
Risky movie but because of the risk it made them loads of money and that probably why they put so much in advertising
Where was black panther shown in big events?
A catwalk show during fashion week
And
The NBA finals teasers and trailer was shown.
How many people tweeted about bp?
35 million
What was different to the China poster for bp and the normal poster?
In China they covered up T’challa’s face because they didn’t want to show any black representations at the time.
Black panthers ideal main advertising is from
Social media and online sources
What was the audience diversity like with Black panther?
It drew in the most diverse audience in a super hero film ever before
The marketing for bp started when?
June 2017
How was the first poster significant in black panther?
It shows the king T’Challa on a throne in a black leather outfit. This could be a reference to a famous photo of a black African American political activist Huey P newton. He cofunded the black panther party in 1966
Black panther was a hero from before and how old was it since is had been made?
It was the 50th anniversary of black panther at the time.
Twitter made a special emoji for black panther and a # called?
blackpanthersolit
What’s the benefit of having women in high roles?
Young girls have role models and powerful women they can look up to
The Super Bowl watched by ________ was used to advertise bp. And it costed ______
103.5 million
5.25 million for 30 seconds
When did European powers colonise Africa?
15th - 20th century
What were Africans branded as by European invaders.
Savages
What were Africans cultures viewed as by European invaders?
Primitive (meaning living as hunter gatherers)
When did African Americans attempt to establish a new mutual identity?
Early 20th century
What’s an example of a black cultural identity movement?
Harlem renaissance.
When was the black panther party around?
October 1966-82
What was the black panther party?
A political activist group to initially provide armed monitoring of police.
And to prevent police brutality in the US
The blockbuster, superhero genres have mostly been dominated by (traditionally) …
White, male characters.
In the 1990s who were some actors who did break ground playing black characters?
Will smith and Wesley snipes.
For the last ________ marvel have topped the box office.
15 years
Marvel had very limited variety.
They had very few female lead super hero’s (Wonder Woman and captain marvel being exceptions)
And
Only ever Featured non-white characters as sidekicks.
Black cinema has traditionally consisted of…
Issues based social realism. (E.g. spike lee)
Or
Have been ‘art house’/ ‘prestige’ pictures.
How does US/European news media tends to portray Africans.
as an under privileged, developing country, focusing on civil wars, famine and terrorism.
What was the Victorian branding of Africans as?
‘The dark continent’ that has not developed very far.
Though some films featured sympathetic African characters they are still portrayed as…
Dangerous and barbaric place.
What is afrofuturism.
What does this term mean? How have artists explored the idea in music, art, film and other media? To what extent is Black panther an afrofuturist film?
