I, Daniel Blake Flashcards
What does Media convergence mean?
the interconnection of information and communications technologies, computer networks, and media content.
What should you aim to develop understandings of for film.
- how films are produced and distributed
- how your chosen film is marketed
- regulation issues related to the film
- global implications
How are films defined and categorised?
Their genre, stars, production company and production values.
what’s the different between high concept films and independent films?
high concept films have a high budget and are mainstream.
independent films which are less star driven and can be seen to have lower production values.
What is the criteria of a high concept filmv
- clearly defined characters
- a simple narrative with universal themes.
- high production values evident in film form
- elements that are easy to market and promote
- high profile stars
- Larger than life protagonists.
- visual appeal
- highly dramatic
Independent films are made outside of the __________ and _________ of a large ______ ____________.
Financial
Artistic control
Film company
An independent film has a set of conventions:
- A distinguished content and style
- evidence of the presence of the film maker and their artistic style
- often has a story to tell so had a focus on narrative
- it may be aesthetically different.
- clear evidence that it has a lower budget.
- May have a limited release.
What developments have made it easier to make films on lower budgets then in the past?
- smaller easy to hold/ hand held cameras.
- funding campaigns for independent film makers
- Social media as a marketing advertising process.
Films which you would consider to be independent films or high concept films.
IF - lady bird, spike lees films.
Mf - marvel films like black panther and dr strange
Who makes high concept films?
The major Film studios that are media conglomerates
What word means - when different companies that produce and sell similar products join together. This facilitates the production and distribution of media products.
Horizontal integration.
What word means -
A company that owns other companies across a range of media platforms. This increases their domination of the market and their ability to distribute and exhibit a product.
Media conglomerate
What word is this? -
Process whereby one company acquires another involved at a different level of the industry. An example of this would be a production company that owns a distributor or a retailer.
A vertical merger
What is this word?
This stage is a very important part of the film industry as it is the link between the producer and the audience; it refers to all the strategies used in the release, marketing and promotion of the product.
Distribution
What is the process of making a film?
Production
What word is this?
All the opportunities available to an audience to view a film, including multiplex and independent art house cinemas, at film festivals and online.
Exhibition
Why is film marketing important?
It is crucial because it creates awareness and gives people an idea of what the film represents and so making a target audience from it.
What are Film poster conventions?
-Title and tagline
-Main image
-Actors names and credits
-Release date
-Studio logos and age ratings.
-genre and mood signifiers
-typography and colour schemes
-social media and website links.
Who directed this film?
Ken Loach
What is Ken loach’s other films?
Kes, raining stones, sweet sixteen
Which countries co produced this?
Uk and France
Where does it receive its funding from?
the BFI and the BBC films.
What did it gross in the box office?
8$million and was his largest grossing film.
Why was the film very debated ?
Due to its contemporary social and political issues.
This film won ________ at _______ and was nominated for many awards including serval _________
Palme d’Or
Cannes
BAFTAs
What does i Daniel Blake address?
British social issues such as poverty, the welfare system and the work capability assessment
Where is it based?
Newcastle
What word is used to consider when exploring I Daniel Blake?
Austerity
What is Ken loach’s work like?
He addresses similar issues as Daniel Blake in his films and could be because he is a social campaigner.
This movie really links into the ___________ _____ affairs.
Social themes
Which newspaper promotes I Daniel Blake?
Trinity mirror (left leaning)
_________ and ________ embarked on a multi platform campaign with the publisher
Zenith and eOne
How many tickets did trinity mirror give away for i Daniel Blake?
10,000 tickets
___ recalled seeing the feature and ____ said they wanted to see the film as a result of the ________
59%
57%
Campaign
53% of the ‘____________’
My Britain column made them reflect on their own experiences
____ enjoyed the content and found it interesting, beating the industry ___________ by _____
75%
Benchmark
22ppts
The digital narrative article saw _______________________. With audience spending around four minutes reading the content.
Over 18,000 page views.
Bespoke overlay format online saw ______________ impressions with a ________ CTR succeeding the industry average.
Over 400,000
10.65%
Consider how films and their marketing are distributed and circulated
This film specifically is spread and marketed in a traditional light (maybe due to the later in life target audience).
Plus they use a wall light graffiti.
Where is IDB filmed?
Newcastle and is also largely filmed on location.
Who funded the film?
BFI and BBC
Why did they shoot on location?
Reflects the social realism
What does the social media IDB website link involve?
idanielblake
The trailer is more aimed towards a __________ audience.
Older
Where was the film released in different countries?
Britain, France, Brazil, and Japan but not in the USA
True or false?
The film was released on digital download and dvd/blu-ray.
True
Consider how Loach has been able to repeatedly secure funding for his social realism films.
Consider how his work is arguably mainstream
Consider wether there is a resold audience who
Are eager to watch his films and the extent to which this gives him license to make films that might not otherwise secure finance
What do th e marketing materials and reputation of film establish?
Positive critical comments to increase the viewership.
The genre and director Ken loach are important factors in mainstreaming an audience. Why?
Ken loach has a history of directing work (50years) in the genre. And this genre resists change for the most part form technological advances.
The references for the film are?
BBC
BFI
Palme d’Or.
To what extent are the references assumed education and level of media literacy in the film
The trailer explores things like governmental policies which also may suggest audiences will have an awareness of politic and social issues in the Uk
The intestines use Ken loach as a star name whilst having a broad appeal within the niche of social realism candidates show that
Pre sales are based on his name alone.
How can you argue about Curran and seatons power and industry theory?
The film offers and experience outside of the logic of profit and power and may arguable also demonstrate a level of variety and creativity.
