Theme 1 - Secondary Research Flashcards
1
Q
What is secondary research?
A
Secondary research is analysing data that’s been collected by someone else for an alternate purpose
2
Q
Methods of secondary research
A
- Media sources (eg articles)
- Loyalty cards
- Internet (eg websites)
3
Q
Advantages of secondary research
A
- Cheaper/ Less costly
- Quicker
- Helps spot trends in the market
4
Q
Disadvantages of secondary research
A
- Could be out of date
- Not exclusive to your organisation, therefore anyone else could’ve seen that information such as your rivals
