Theme 1 - Demand Flashcards

1
Q

What is demand

A

Demand is how much consumers are willing and able to pay for your product or service in a certain time period

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2
Q

Factors affecting demand

A

Factors affecting demand include:

  1. Price: As the price of a good or service increases, demand usually decreases, and vice versa.
  2. Income: Higher income levels can increase demand for goods and services.
  3. Consumer Preferences: Changes in tastes and preferences can shift demand.
  4. Substitutes and Complements: The availability and price of substitute goods can affect demand, as can complementary goods.
  5. Expectations: If consumers expect prices to rise in the future, they may buy more now, increasing current demand.
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