Theme 1 - Demand Flashcards
1
Q
What is demand
A
Demand is how much consumers are willing and able to pay for your product or service in a certain time period
2
Q
Factors affecting demand
A
Factors affecting demand include:
- Price: As the price of a good or service increases, demand usually decreases, and vice versa.
- Income: Higher income levels can increase demand for goods and services.
- Consumer Preferences: Changes in tastes and preferences can shift demand.
- Substitutes and Complements: The availability and price of substitute goods can affect demand, as can complementary goods.
- Expectations: If consumers expect prices to rise in the future, they may buy more now, increasing current demand.