Theme 1 - Mass Marketing

Question 1

What is mass marketing

Answer 1

Mass marketing is when a company promotes its products to a wide audience using the same message for everyone, without targeting specific groups.

Question 2

Advantages of mass marketing

Answer 2

• Wide reach- it can reach a wider audience, increasing brand awareness
• Cost effective- pricing one message for everyone can lower advertising costs
  Economies of scale- companies can produce and sell more products at lower costs

Question 3

Disadvantages of mass marketing

Answer 3

• Lack of targeting- it may not resonate with specific customer needs and preferences
• High competition- most companies use mass marketing, making it harder to stand out
• Waste of resources- some ADs may reach people who aren’t interested in the product
• Limited feedback - it’s harder to gather insights from a broad audience making improvements challenging

Question 4

Methods of mass marketing

Answer 4

• TV ADs
• Radio advertising
• Billboards
• Online advertising

Question 5

Methods of mass marketing

Answer 5

• TV ADs
• Radio advertising
• Billboards
• Online advertising