Theme 1 - Primary Research

Question 1

What is the definition of primary research?

Answer 1

Primary research is where businesses collects information themselves first hand

Question 2

Methods of primary research

Answer 2

Surveys
Focus groups
Test marketing
Observations

Question 3

What is a focus group?

Answer 3

Where a business gets a small selection of their target market to discuss and give feedback on aspects of their market such as their products and what they like and dislike about it.

Question 4

What is test marketing?

Answer 4

Launching your product to a smaller section of the market for example launching it to a smaller geographical region to see how it does and see if it’s worth investing money to launching worldwide

Question 5

What’s observations

Answer 5

Using surveillance on random customers to see their behaviours on how they shop for example which isles they spend most time in or whether they take notice of certain promotions etc

Question 6

Advantages of primary research

Answer 6

• Specific
• Up to date

Question 7

Disadvantages of primary research

Answer 7

• Costly/expensive
• Time consuming