This class was created by Brainscape user Lidia Taibi. Visit their profile to learn more about the creator.
By:
Lidia Taibi
- decks
- flashcards
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Decks in this class (16)
Theme 1 - Primary Research
What is the definition of primary...,
Methods of primary research,
What is a focus group
7
cards
Theme 1 - Secondary Research
What is secondary research,
Methods of secondary research,
Advantages of secondary research
4
cards
Theme 1 - Product Life Cycle
What is the product life cycle,
Research and development,
Introduction
7
cards
Theme 1 - Boston Matrix
What is the boston matrix,
Question marks problem children,
Cash cows
5
cards
Theme 1 - Market Segmentation
What s market segmentation,
Advantages of market segmentation,
Disadvantages of market segmentation
3
cards
Theme 1 - Pricing Strategies
What are pricing strategies
1
cards
Theme 1 - PED
What is price elasticity of demand,
Elastic,
Inelastic
4
cards
Theme 1 - Mass Marketing
What is mass marketing,
Advantages of mass marketing,
Disadvantages of mass marketing
5
cards
Theme 1 - Niche Marketing
What is niche marketing,
Advantages of niche marketing,
Disadvantages of niche marketing
3
cards
Theme 1 - YED
What is income elasticity of demand,
Formula for yed
2
cards
Theme 1 - Motivational Theorists
Taylorism,
Advantages of taylorism,
Disadvantages of taylorism
8
cards
Theme 1 - Market And Product Orientation
Market orientation,
Product orientation
2
cards
Theme 1 - Motivational Motivators
Financial motivators,
Examples of financial motivators,
Advantages of financial motivators
4
cards
Theme 1 - Non-financial Motivators
What are non financial motivators,
Methods of non financial motivators,
Advantages of non financial motiv...
4
cards
Theme 1 - Demand
What is demand,
Factors affecting demand
2
cards
Theme 1 - Supply
What is supply,
Factors affecting supply
2
cards
More about
Business
- Class purpose General learning
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