Thematic analysis Flashcards
Braun and Clarke’s (2006) definition of thematic analysis
a method for identifying, analysing and reporting patterns within data
what type of research is thematic analysis used in
qualitative
what does thematic analysis focus on examining
themes within data
what are the benefits of using thematic analysis
it analyses qualitative data without losing the meaningfulness.
coding
the primary process for developing themes within the raw data by recognising important and interesting response data and encoding it prior to interpretation
Inductive coding
bottom up approach
start with no codes and develop codes as you analyse the dataset.
Deductive coding
top down approach
start with a set of predetermined codes and then find excerpts that fit those codes.
what types of data can thematic analysis analyse and give examples
different types of data
large or small data sets
secondary sources, e.g. media
interviews
how is thematic analysis presented
theres no fixed way that thematic analysis is presented
Braun & Clarke’s 6 steps used to conduct thematic analysis
- Familiarising yourself with data
- generating initial codes
- searching for themes
- review themes
- define and name themes
- write-up
step 1. familiarising
must read and reread data
‘data corpus’ - read everything before coding and searching for meanings and patterns
step 2. generating initial codes
production of initial codes
can be done manually or with a software program
step 3. searching for themes
sorting the different codes into potential themes
focused on the broader level of themes
allocating codes into broader headings
step 4. reviewing themes
check themes re coherent and distinct from one another
gathering all the data together that is relevant to a specific theme
step 5. defining and naming themes
researcher must write a detailed analysis of each theme
create an overall narrative with all data
step 6. write-up
write a report of the findings
why does qualitative data have high validity
provide an in depth and rich description
why is qualitative data low of reliability
data is subjective
what can a researcher be accused of when gathering qualitative data
as they become immersed in the situation, they may be accused of bringing subjective interpretation into account
ways of ensuring validity
collaborative research
triangulation
grounded theory
what should the researcher do when they are closely involved in gathering the data
should note where subjectivity is likely to have affected results
collaborative research
a partnership between two or more parties who work together to achieve common goals
grounded theory
inductive approach where new theories are derived from the data
how does qualitative data allow for discovery and theory generation
the qualitative approach focuses on hypotheses generated from previous research
researchers can take a fresh look at data and discover new themes and theories
why is qualitative data often used second to quantitative
quantitative data offers objective findings and qualitative data is of interest for what was unusual and creates a more scientific study