The value of SWOT analysis Flashcards
1
Q
Define SWOT analysis
A
A diagnostic tool used to identify the internal strengths and weaknesses and the external opportunities and threats to a business
2
Q
What are the benefits of SWOT analysis?
A
Structured approach to analysing a business
Considers both internal and external issues
Includes both qualitative and quantitative factors
3
Q
What can SWOT look to do?
A
Maximise strengths
Minimise weaknesses
Take advantage of opportunities
Avoid threats
