Promotion

Question 1

What are promotional methods?

Answer 1

Different methods a business can use to inform consumers about their products and services to persuade consumers to buy them

Question 2

List promotional methods

Answer 2

Social media, sales promotion, PR, advertising, product placements, sponsorship

Question 3

AO1 for advertising (describe and explain)

Answer 3

AKA “above the line” promotion. Involves a business paying to have their product/service promoted in a public space. Aims to make consumers aware of a product/service and get them to buy it.

Question 4

Types of advertising platforms

Answer 4

Newspapers, magazines, TV, internet, billboards, social media

Question 5

How does target market relate to promotion?

Answer 5

It helps a business to decide what advertising platform to use e.g. to reach young people it may be best to use social media and TV instead of a broadsheet like the Times

Question 6

What is PR?

Answer 6

Maintaining a good public image by managing the spread of info about the business.

Question 7

What is the aim of PR?

Answer 7

Make sure public info about the business is as positive as possible and reaches the largest possible audience (e.g. newspaper editorials where a business manages their relationship with different newspapers by sending them articles to publish abou tthe business. Businesses do not pay for this like they would for advertising)

Question 8

What is sales promotion

Answer 8

Using a temporary promotion to try and boost sales

Question 9

List the types of sales promotion

Answer 9

Competitions (e.g. on social media), free gifts, value for money offers (e.g. BOGOF), discount coupons, point of sales displays, samples